The learning objective of the Master thesis is to develop a scientifically supported problem solution for a "real world" case in management. The thesis will encompass methods and concepts which have been acquired throughout the Masters course and will deepen insights into a chosen field or problem area.
The thesis is to be written in English. The time allotted to this assignment amounts to four months.
There are three basic designs for a Master thesis:
Descriptive secondary source Master thesis: Goal of this thesis type is to identify a state of the art research status on a given topic and to derive an own theoretical model for later testing
Empirical primary source Master thesis: Goal of this thesis type is to investigate into a particular relevant research problem by conducting an empirical study using primary data.
Empirical applied Master thesis: Goal of this thesis type is to investigate into a particular relevant research problem by applying it to a real organizational context.
Special attention is given to the scientific rigor of the developed work. Primary research is encouraged and supported with in depth qualitative and quantitative methodologies (see statistical methods in the modul "International Market Research" and the preceding modul "Master seminar").Scientific standards, such as citation standards and the profound analysis of relevant scientific sources, have to be met.
In accordance with thesis topic.
48 ECTS from the first 2 semesters; participation in thesis seminar (4101)
- International Marketing (M.A. 2016)