International Sales Management

Module Code
2105
Module Coordinators
Prof. Dr. Juliane Staubach
Teachers
Prof. Dr. Juliane Staubach
Short Description

International sales strategies, sales force management and negotiations in an intercultural context

Learning Objectives

The students shall learn to understand the success factors of multinational companies and their sales management. They shall be able to handle common issues in sales, identify strategies and develop relationships that relate to manage an effective sales force. They shall know how to develop a convincing sales presentation, negotiate and find an agreement. Particular attention will be paid to the business to business sector.

Contents
  • sales force
Expertise
COM_THM_ORGANIZER_THREE_STARS
Method Competence
COM_THM_ORGANIZER_THREE_STARS
Social Competence
COM_THM_ORGANIZER_THREE_STARS
Self Competence
COM_THM_ORGANIZER_TWO_STARS
Duration in Semester
1
Instruction Language
English
Total Effort
6 CrP; an estimated 6 hours, of which approximately 4 are spent in class.
Weekly School Hours
4
Method of Instruction

exercises, seminar

Requirements for the awarding of Credit Points
  • TL1 end-of-term test (90 min.) (70%),
  • TL2 presentation (30%)
Availability
Yearly
References
  • Cron, W./Decarlo, T.: Sales Management: Concepts and cases, 10th edition, Wiley & Sons 2010,
  • Lewicki, R./Saunders, B./Barry, B.: Negotiations. Readings, Exercises, and Cases, 6th edition, McGraw-Hill Education 2009.
  • Fisher, R./Ury, W.L./Patton, B.: Getting to Yes: Negotiating Agreement Without Giving In, Penguin Books 2011.
  • Ingram, T.N./LaForge, R.F./Avila, R.A./ Schwepker, C.H./ Williams, M.R.: Sales Management: Analysis and Decision. Making, 8th edition, M.E. Sharpe, 2015.
Study Aids

lecture scripts, exercises, and case studies