Innovations- und Changemanagement

Modulnummer
1302
Modulverantwortliche
  • Prof. Dr. Jan Freidank
  • Prof. Dr. Stefanie Wannow
  • Dozenten
  • Prof. Dr. Jan Freidank
  • Prof. Dr. Stefanie Wannow
  • Kurzbeschreibung

    Management of the new product development process and development of skills to successfully manage complex transformation processes in internationally operating companies.

    Management of the new product development process and development of skills to successfully manage complex transformation processes in internationally operating companies.

    Qualifikations- und Lernziele

    In the change management part participants shall gain knowledge to understand fundamental tasks and challenges that accompany organizational change and transformation. They shall understand the relevance of leadership during change processes and acquire insights in order to evaluate and assess change situations. Particular importance will be given to management skills needed to successfully lead change initiatives. One possible trigger for change processes are innovations that are vital to all companies. Managing the new product development involves identifying new product ideas that have great potential and lowering the risk of their failure at the same time. The participants shall learn about the stages in the innovation process as well as useful tools, techniques, and organizational structures that support the process. A specific focus will be on the consumer perspective, i.e., how the target group perceives and evaluates innovations and how it can be integrated into the innovation process.

    Lerninhalte

    - Types of change - Resistance to change

    - Relevance of organizational structure & culture in change processes

    - Change management strategies - Innovation strategies & innovation culture

    - Opportunity identification, idea generation and selection

    - Concept and product development and testing

    - Launch strategy

    - Organizational issues and alternative process models

    - Consumer acceptance of innovations

    Fachkompetenz
    COM_THM_ORGANIZER_THREE_STARS
    Methodenkompetenz
    COM_THM_ORGANIZER_THREE_STARS
    Sozialkompetenz
    COM_THM_ORGANIZER_TWO_STARS
    Selbstkompetenz
    COM_THM_ORGANIZER_TWO_STARS
    Moduldauer (Semester)
    1
    Unterrichtssprache
    Englisch
    Gesamtaufwand
    6 CrP; 180 Stunden, davon etwa 60 Stunden Präsenzzeit.
    Semesterwochenstunden
    4
    Lernformen

    Seminaristischer Unterricht

    Geprüfte Leistung

    Erfolgreiches Bestehen der Prüfungsleistung

    Bewertungsstandard

    Gemäß § 9 der Allgemeinen Bestimmungen (Teil I der Prüfungsordnung) (Teil I der Prüfungsordnung)

    Häufigkeit des Angebots
    Einmal im Jahr
    Literatur

    - Kotter, John P.: Leading Change

    - Senior, B., Fleming J. Organizational Change

    - Govindarajan, V. / Trimble, C.: The Other Side of Innovation: Solving the Execution Challenge, Harvard Business Review Press 2010.

    - Tidd, J. / Bessant, J.: Managing Innovation: Integrating Technological, Market and Organizational Change, 5th ed., Wiley 2013.

    - Trott, P.: Innovation Management and New Product Development, 5th ed., Prentice Hall 2011.

    - Harvard Business Review: HBR 10 Must Reads on Innovation, 2013.

    Studienhilfsmittel

    Lecture scripts, exercises, and case studies

    Voraussetzungen

    keine

    Empfohlene Vorausetzungen

    keine

    Verwendbarkeit des Moduls

    Master Personalmanagement, Master International Marketing