After two years of successful master’s studies you will be awarded the Degree of a "Master of Arts" International Marketing.
The program is designed for bachelor or diploma graduates in the field of business or economics. It prepares for leading positions in international marketing and management. Alternatively the successful completion of the MA course qualifies for the higher level career in the German public sector or a scientific career by acquiring a PhD (the degree offers access to a doctorate program).
With the completion of the MA-course the students receive a modern, future oriented and internationally recognized degree. Their future perspectives are broad and promissing.
Core-competencies acquired during the two-year study program include:
- systematic application of theoretical knowledge, methods and techniques in day-to-day management situations
- development and implementation of management and marketing strategies
- ability to assess (international) market situations and country risks comprehensively and to develop the corresponding steps to respond to new circumstances
- improved leadership competence and communication skills to develop and implement strategies and to meet company objectives
These competences and skills will allow the graduates to meet the requirements of multi-faceted occupational fields and positions, offering adequate pay and a broad field of job assignments.
Internship and a double degree option are further assets of this master program.

Master course 2011



Technische Hochschule Mittelhessen - University of Applied Sciences - Wiesenstraße 14 - 35390 Gießen - 0641 309-0 -