Students learn to use the statistical software package SPSS and, based on this software, to adopt selected statistical methods by formulating and testing hypotheses and interpreting results. They shall be able to apply quantitative methods to real life business cases, as well as to interpret the results of marketing research and to formulate conclusions. Key areas of this module are:
- fundamentals of data generation in the international environment
- design and use of research instruments
- data collection
- data analysis skills, statistical tools (qualitative and quantitative)
- interpretation of information
- formulation of research findings and implications
- principally used statistical methods: nonparametric test; chi-square, u-test, ks-test; t-test; correlation and regression; analysis of variance; multidimensional scaling; factor analysis; discriminant analysis; cluster analysis
further information on business department website
Technische Hochschule Mittelhessen - University of Applied Sciences - Wiesenstraße 14 - 35390 Gießen - 0641 309-0 -