Students shall acquire the skills needed to analyze and interpret the dynamics of established and new markets (political and economic environment, demand potential, competitors, etc.), to formulate company strategies and to develop organizational capabilities in line with market requirements. Particular attention will be given to the management skills needed in order to implement the previously formulated strategies. Interactive group projects will be used to simulate a realistic strategy process of an organization.Topics:
- market and competitor analysis
- formulating strategies and designing capabilities
- implementing strategies and capabilities
- turbulence and gap analysis
- core competence analysis
- segmentation analysis
- portfolio analysis
- issue management
- weak signal management
- crisis management
- change management
further information on business department website
Technische Hochschule Mittelhessen - University of Applied Sciences - Wiesenstraße 14 - 35390 Gießen - 0641 309-0 -