The participants learn how to assess the use of various marketing tools in an international and intercultural environment, and in specific markets. Furthermore, they can deepen their knowledge in the field of international marketing and its relevance for corporate activities.
Current topics of international marketing will be addressed:

• developing marketing strategies in a dynamic international context
• finding an optimal marketing mix specific to country and culture
• applying marketing skills to specific markets
• planning, directing and controlling international marketing activities
• solution of intercultural problems resulting from various conflicts of interest

further information on business department website