Students shall understand fundamental methodologies and concepts of market research in an international environment. They shall be able to apply quantitative and qualitative methods to real life business cases, as well as to interpret the results of marketing research and to formulate conclusions.

Topics addressed by this course are:

• goals of market research
• marketing research in the international environment
• design and use of research instruments
• data analysis skills: qualitative tools
• interpretation and information
• formulation of research findings and implications

further information on business department website