Prof. Dr. Juliane Staubach [Programm Director]

General Data:

·         2010: Professor for marketing and sales, University of Applied Sciences, Department of Business Administration. Director of the English master program International Marketing (Master of Arts).

·         2004-2010: Manager for the international consumer goods company Procter & Gamble (P&G) in Schwalbach/Taunus, working in the areas of Key Account Management and Market Strategy & Planning. Lecturer at the universities of applied sciences in Nürtingen and Karlsruhe

·         2009: Degree in Organisational and Executive Coaching at the NYU, New York, USA

·         2004: PhD (Dr. rer. pol.) at the Hochschule St. Gallen (HSG), Switzerland.

·         2001-2003: Marketing-Consultant especially in the areas of market research and strategy in St. Gallen and Frankfurt for companies like Coca Cola and Schüco.

·         1997-2001: Study of business administration in Cologne, Leipzig, Barcelona (Diplom-Kauffrau), Internships and projects at Bayer AG, Allianz AG, Siemens AG, Kienbaum Executive Consultants und Accenture.

·         born 1978, married, two kids.

Publications:

·         Investorenbindung als Ziel des Finanzmarketings – Eine Analyse des Verhaltens privater Investoren von DAX-Unternehmen, Bamberg 2004.

·         Article about controlling of communication, in: Zeitschrift für Controlling, 21. Jg., 11/2009, S. 635-636.

·         Article about Marketingcontrolling, in: Zeitschrift für Controlling, 22. Jg., 6/2010, S. 311-313.

·         IAS 38 und das Controlling von Forschung und Entwicklung – Eine empirische Untersuchung,  in: PiR, 11/2009, S. 324-333, zusammen mit A. Bramann.