Sales Management [S110] Key Points of effective negotiation and sales techniques based on examples (i.e preparation for difficult negotiations and sales discussions, influencing the discussion and negotiation climate, developing a line of argumentation and proof)
Macro economics - Growth and distribution of wealth - Economic cycles and stability - National accounts - „Magische Viereck“ (Magic Square) - Basics of economic policy
Micro-economics - Price formation in differing market structures
