Module codes

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VMG

Sales Management [S110]
Key Points of effective negotiation and sales techniques based on examples (i.e preparation for difficult negotiations and sales discussions, influencing the discussion and negotiation climate, developing a line of argumentation and proof)

VWL

Economics [S109]

Macro economics
- Growth and distribution of wealth
- Economic cycles and stability
- National accounts
- „Magische Viereck“ (Magic Square)
- Basics of economic policy

Micro-economics
- Price formation in differing market structures