• Prof. Dr. Jan Freidank
• Prof. Dr. Stefanie Wannow

• Prof. Dr. Jan Freidank
• Prof. Dr. Stefanie Wannow

Management von komplexen Innovations- und Transformationsprozessen in international operierenden Unternehmen

• New product development process
• Design thinking and customer integration into the innovation process
• Adoption and diffusion of innovations
• Types of change
• Resistance to change
• Organizational structure & culture in innovation and change processes
• Change management/leadership strategies

Participants shall

• develop a profound understanding of the role of innovation and change for companies
• be able to structure the innovation process as well as know useful tools, techniques and organizational structures that support the process
• integrate the marketing and consumer perspective into the innovation strategy and process
• gain knowledge to understand fundamental tasks and challenges that accompany organizational change and transformation
• understand the relevance of leadership during change processes and acquire insights in order to evaluate and assess change situations
• develop management skills needed to successfully lead change initiatives

• 6 CrP
• Arbeitsaufwand 180 Std.
• Präsenzzeit 60 Std.
• Selbststudium 120 Std.

• 4 SWS

• International Marketing (M.Sc. 2021) - 2. Semester

Nein

Bonuspunkte werden gemäß § 9 (4) der Allgemeinen Bestimmungen vergeben. Art und Weise der Zusatzleistungen wird den Studierenden zu Veranstaltungsbeginn rechtzeitig und in geeigneter Art und Weise mitgeteilt.

TL1: Exam (50%)
TL2: Presentation (50%)