• Prof. Dr. Stefanie Wannow

• verschiedene Lehrende

48 ECTS from the first 2 semesters; participation in thesis seminar (4101)

Methoden des wissenschaftlichen Arbeitens, Literaturrecherche und Zitierweise, Präsentation des Thesis-Proposals

Depending on thesis topic; in any case, relevant theories and the state of research for the given topic are assessed; most theses also contain an empirical part.
The thesis is to be written in English in a time period of 4 months.

The students shall learn how to work on a marketing problem in a scientific way and derive meaningful conclusions and recommendations. They shall develop their skills to identify research gaps, to critically reflect on the given state of research and to develop a research approach to contribute to the chosen research topic from a theoretical and managerial perspective.
The learning objective of the Master thesis is to develop a scientifically supported problem solution for a "real world" case in marketing. The thesis will encompass methods and concepts which have been acquired throughout the Masters course and will deepen insights into a chosen field or problem area.

• 27 CrP
• Arbeitsaufwand 405 Std.
• Selbststudium 405 Std.

• Master thesis

• International Marketing (M.Sc. 2021) - 3. - 4. Semester

Nein

Bonuspunkte werden gemäß § 9 (4) der Allgemeinen Bestimmungen vergeben. Art und Weise der Zusatzleistungen wird den Studierenden zu Veranstaltungsbeginn rechtzeitig und in geeigneter Art und Weise mitgeteilt.

Master thesis

• International Marketing (M.Sc. 2021)
  • Master-Thesis (4101)

Depending on the thesis topic.