• Prof. Dr. Stefanie Wannow

• Prof. Dr. Jan Freidank
• Prof. Dr. Juliane Staubach
• Prof. Dr. Stefanie Wannow

Methoden des wissenschaftlichen Arbeitens, Literaturrecherche und Zitierweise, Präsentation des Thesis-Proposals

• Scientific and methodological concepts and theories
• Essential steps and guidelines for successfully conducting a master thesis project (e.g., finding a topic, data sources, deriving research questions and hypotheses, avoiding plagiarism etc.)
• Presentation and discussion of a master thesis proposal

In the master thesis, candidates are expected to use their theoretical understanding to deal with an issue taken from the business world in a methodologically correct manner. Therefore, participants will learn how to find a relevant and suitable master thesis topic, derive adequate research questions and develop an appropriate research design. They will also be trained in data collection methods and sources as well as in correct referencing and academic writing. In the second part of the seminar the students are required to present their proposed thesis topic in a structured way to a board of professors and fellow students.

• 3 CrP
• Arbeitsaufwand 90 Std.
• Präsenzzeit 30 Std.
• Selbststudium 60 Std.

• 2 SWS
• Seminar

• International Marketing (M.Sc. 2021) - 3. - 4. Semester

Nein

Bonuspunkte werden gemäß § 9 (4) der Allgemeinen Bestimmungen vergeben. Art und Weise der Zusatzleistungen wird den Studierenden zu Veranstaltungsbeginn rechtzeitig und in geeigneter Art und Weise mitgeteilt.

Presentation

Bailey, S.: Academic Writing: A Handbook for International Students
Malhotra, N.K.: Marketing Research: An Applied Orientation, Pearson
Theisen, M.A.: Wissenschaftliches Arbeiten, Erfolgreich bei Bachelor- und Masterarbeiten