• Prof. Dr. Stefanie Wannow

• verschiedene Lehrende

48 ECTS from the first 2 semesters

Methoden des wissenschaftlichen Arbeitens, Literaturrecherche und Zitierweise, Präsentation des Thesis-Proposals.

• Scientific and methodological concepts and theories
• Essential steps and guidelines for successfully conducting a master thesis project (e.g., finding a topic, data sources, deriving research questions and hypotheses, avoiding plagiarism etc.) Presentation and discussion of a master thesis proposal

In the master thesis, candidates are expected to use their theoretical understanding to deal with an issue taken from the business world in a methodologically correct manner. Therefore, participants will learn how to find a relevant and suitable master thesis topic, derive adequate research questions and develop an appropriate research design. They will also be trained in data collection methods and sources as well as in correct referencing and academic writing. In the second part of the seminar the students are required to present their proposed thesis topic in a structured way to a board of professors and fellow students.

• 3 CrP
• Arbeitsaufwand 45 Std.
• Präsenzzeit 20 Std.
• Selbststudium 25 Std.

• 2 SWS
• Seminar

• Digital and International Marketing (M.Sc. 2022) - 3. Semester

Nein

Bonuspunkte werden gemäß § 9 (4) der Allgemeinen Bestimmungen vergeben. Art und Weise der Zusatzleistungen wird den Studierenden zu Veranstaltungsbeginn rechtzeitig und in geeigneter Art und Weise mitgeteilt.

Bailey, S.: Academic Writing: A Handbook for International Students

Malhotra, N.K.: Marketing Research: An Applied Orientation, Pearson

Theisen, M.A.: Wissenschaftliches Arbeiten, Erfolgreich bei Bachelor- und Masterarbeiten