Strategic Management

Module Code
2101
Module Coordinator
  • Prof. Dr. Jan Freidank
Teacher
  • Prof. Dr. Jan Freidank
Short Description

Development of long term business strategies based on methods for complex and dynamic markets

Learning Objectives

To acquire the skills needed to analyze and interpret the dynamics of new markets (political and economic environment, demand potential, competitors, etc.), to formulate company strategies and to develop organizational capabilities in line with market requirements. Particular attention will be given to the management skills needed in order to implement the previously formulated strategies. Interactive group projects will be used to simulate a realistic strategy process of an organization.

Contents
  • formulating strategies and designing capabilities
  • implementing strategies and capabilities
  • market, trend, competitor analysis
  • turbulence and gap analysis
  • core competence analysis
  • segmentation analysis
  • portfolio analysis
  • issue management
  • weak signal management
  • crisis management
Expertise
Method Competence
Social Competence
Self Competence
Duration in Semester
1
Instruction Language
English
Total Effort
6 CrP; an estimated 6 hours, of which approximately 4 are spent in class.
Weekly School Hours
4
Method of Instruction

lectures, case-studies

Requirements for the awarding of Credit Points

TL1 presentation (40%)
TL2 end-of-term test (90 min.) (60%)

Availability
Yearly
References
  • Ansoff, I.: Implanting Strategic Management
  • Dess, G. et al: Strategic Management. Creating competitive advantages
  • Lombriser, R.; Abplanalp, P.: Strategisches Management
  • Welge, K., Al-Laham, A.: Strategisches Management
  • Mintzberg, H.: A Strategy Safari
Study Aids

lecture scripts, exercises, and case studies