Innovations- und Changemanagement

Kurzame
Innovations- und Changema
Modulnummer
1302
Modulverantwortlicher
  • Prof. Dr. Jan Freidank
  • Prof. Dr. Stefanie Wannow
Dozent
  • Prof. Dr. Jan Freidank
  • Prof. Dr. Stefanie Wannow
Kurzbeschreibung

Management of the new product development process and development of skills to successfully manage complex transformation processes in internationally operating companies.

Management of the new product development process and development of skills to successfully manage complex transformation processes in internationally operating companies.

Qualifikations- und Lernziele

In the change management part participants shall gain knowledge to understand fundamental tasks and challenges that accompany organizational change and transformation. They shall understand the relevance of leadership during change processes and acquire insights in order to evaluate and assess change situations. Particular importance will be given to management skills needed to successfully lead change initiatives. One possible trigger for change processes are innovations that are vital to all companies. Managing the new product development involves identifying new product ideas that have great potential and lowering the risk of their failure at the same time. The participants shall learn about the stages in the innovation process as well as useful tools, techniques, and organizational structures that support the process. A specific focus will be on the consumer perspective, i.e., how the target group perceives and evaluates innovations and how it can be integrated into the innovation process.

Lerninhalte

- Types of change - Resistance to change

- Relevance of organizational structure & culture in change processes

- Change management strategies - Innovation strategies & innovation culture

- Opportunity identification, idea generation and selection

- Concept and product development and testing

- Launch strategy

- Organizational issues and alternative process models

- Consumer acceptance of innovations

Fachkompetenz
Methodenkompetenz
Sozialkompetenz
Selbstkompetenz
Moduldauer (Semester)
1
Unterrichtssprache
Englisch
Gesamtaufwand
6 CrP; 180 Stunden, davon etwa 60 Stunden Präsenzzeit.
Semesterwochenstunden
4
Lernformen

Seminaristischer Unterricht

Geprüfte Leistung

Erfolgreiches Bestehen der Prüfungsleistung

Bewertungsstandard

Gemäß § 9 der Allgemeinen Bestimmungen (Teil I der Prüfungsordnung) (Teil I der Prüfungsordnung)

Häufigkeit des Angebots
Einmal im Jahr
Literatur

- Kotter, John P.: Leading Change

- Senior, B., Fleming J. Organizational Change

- Govindarajan, V. / Trimble, C.: The Other Side of Innovation: Solving the Execution Challenge, Harvard Business Review Press 2010.

- Tidd, J. / Bessant, J.: Managing Innovation: Integrating Technological, Market and Organizational Change, 5th ed., Wiley 2013.

- Trott, P.: Innovation Management and New Product Development, 5th ed., Prentice Hall 2011.

- Harvard Business Review: HBR 10 Must Reads on Innovation, 2013.

Studienhilfsmittel

Lecture scripts, exercises, and case studies

Voraussetzungen

keine

Empfohlene Vorausetzungen

keine

Verwendbarkeit des Moduls

Master Personalmanagement, Master International Marketing