Business Analytics

Module Code
Module Coordinator
  • Prof. Dr. Christian Überall
  • Prof. Dr. Christian Überall
Short Description

The course teaches the business analytics process and how this process can be used to solve an economic problem.

Learning Objectives

The students…

  • Know the basics and the importance of Business Analytics.
  • Know the term ”Big Data” and know how this kind of data can be used to solve an economic problem.
  • Are able to use the Business Analytics process
  • Know the difference between an economic problem and the analytics problem
  • Know which kind of resources are needed to perform the Business Analytics process
  • Are able to select a proper algorithm for the analyse phase
  • Are able to prepare the results for the individual groups (from a shop floor worker to a general manager)
  • Introduction into the basics of Business Analytics
  • Importance of Business Analytics
  • Business Intelligence vs. Business Analytics
  • Phases of the Business Analytics process – from an economic problem to the solution
Duration in Semester
Instruction Language
Total Effort
6.0 CrP; an estimated 180 hours, of which approximately 60 are spent in class.
Weekly School Hours
Method of Instruction

seminar 4 SWS

Requirements for the awarding of Credit Points

Prüfungsvorleistung: Regelmäßige Teilnahme (mindestens 80% der Zeit)

Prüfungsleistung: Präsentation oder Projekt
(Art des Leistungsnachweises wird den Studierenden rechtzeitig und in geeigneter Weise bekannt gegeben)

Evaluation Standard

according to examination regulations (§ 9)

  • Mischa Seiter: Business Analytics, Verlag Franz Vahlen München
  • S. Christian Albright, Wayne L. Winston: Business Analytics: Data Analytics & Decision Making, South Western