Cross Cultural Consumer Behavior

Short Name
Consumer Behavior
Module Code
1106
Module Coordinator
  • Prof. Dr. Stefanie Wannow
Short Description
Theory and practice of consumer behavior in an international and intercultural context
Duration in Semester
1
Instruction Language
English
Total Effort
6.0 CrP; an estimated 6 hours, of which approximately 4 are spent in class.
Weekly School Hours
4
Availability
Yearly