study content

In the focus of study Marketing and Management The SLK Master's programme teaches comprehensive skills in strategic marketing, event conception and brand management.

In the focus of the study area event technology stand for innovative technologies. Students learn to develop complex live communication concepts, use innovative media technologies and plan events safely.

Management skills in corporate management and human resources are also deepened, supplemented by scientific research methods.

study programme

The courses of the degree programme are listed below. The numbers indicate the scope of the event per week (SWS) or the CreditPoints that you receive for successfully participating in the event.

Focus

Management and Marketing

The detailed study programme can be found in module manual.

Focus

event technology

The detailed study programme can be found in module manual.

practical orientation

As in the event management and technology bachelor’s degree, the master’s degree places great value on practical relevance in teaching. The courses are held by experienced professors and lecturers and supported by lectures by and with cooperation partners and practitioners. In addition, practical and, above all, research projects offer you the opportunity to apply and expand your knowledge in an application-oriented manner. In addition to corporate and employee management in the event industry, event security, innovative event formats, innovative media technology and the measurement of the event's impact are taken into account and brought together in a joint project of the year in the second semester. So you implement an interdisciplinary project on the basis of the theoretical input and in this context explicitly train your team and communication skills, your commitment and also your leadership skills through employee motivation and leadership.

In the third semester it is of course possible to write the master's thesis in cooperation with companies in the event industry and thus independently promote the transfer of research into practice.

In addition, interested parties who, for example, have not yet completed the Event Management and Technology bachelor’s degree, have the opportunity to benefit from exciting lectures by representatives from the field as part of the regular “Tuesday series”. The speakers of the "Tuesday series" deal with a wide variety of current industry topics, ranging from the development of event concepts and innovative technical staging to lectures by associations such as FAMAB, AUMA and VPLT.

perspectives

The events market is on a growth course and requires well-trained junior managers who think economically and understand the technology. After successfully completing the course, you will be entrusted with the strategic and conceptual development of events as well as leading teams as part of corporate and marketing communication as a young manager in the industry.

professional fields

In the fast-growing companies in the event industry, there is a need for well-trained academic and practical managers. The interdisciplinary orientation of the course enables you to work in different areas and companies, depending on your wishes and personal focus, analogous to the bachelor's degree:

• Marketing and event departments in companies or in associations and foundations
• Event technology company
• Marketing and event agencies
• Convention Bureau
• Exhibition and congress centers
• stand construction company
• Hotels
• theater etc.

application