Digital Business

The Master's program in Digital Business follows a clearly business-oriented concept. It focuses on the analysis and redesign of business models, strategies and processes, products and services and their distribution, as well as internal and external communication, in order to leverage potential and market opportunities and secure the Further existence of organizations in global competition. This is a core task of strategic management. The underlying technologies and innovations are explicitly addressed from an application and management perspective.

The following is a list of the courses offered in this degree program. The numbers indicate the weekly contact hours (SWS) or the credit points you will receive for successful completion of the course. A total of 90 credit points must be earned. You can find information about the content of each course in the module handbook.

The curriculum consists primarily of compulsory modules; in the second semester, one Elective module must be chosen. Here you can select a module from our consecutive Master's programs "M.Sc. Digital and International Marketing", "M.Sc. Human Resource Management" or "M.Sc. Corporate Management".

The detailed study program can be found in the module handbook.

The degree program is clearly interdisciplinary in its focus on the target groups: Firstly, it is aimed at internal and external Bachelor graduates in Business Administration, e.g., specializing in Business Information Systems / Digital Business, Marketing and SMEs.

This Master's program is also open to Bachelor's graduates of the Digital Media Systems Degree Courses , as well as students from Business Administration and Engineering and Business Information Systems , provided they wish to give their profile a stronger business focus and meet the necessary admission requirements. Basic knowledge of business contexts and an affinity for digital developments are essential.

Optionally, you can combine your semester abroad with a double degree and also complete the M.Sc. in Business Analytics at Edinburgh Napier University. In the third semester of the Master's program, you will write your Master's thesis, and in the fourth semester, you will study in Edinburgh. Fees: £6,445 (as of November 2025). Scholarships are available for this program.

The consecutive, application-oriented Master's program in Digital Business prepares you for management positions and highly qualified staff functions related to digital business models and processes.

Our initial experiences show that the Digital Business Master's program successfully opens doors to the professional world for its students. This ranges from internships and Master's theses in cooperation with companies to direct entry into the job market. Our students and graduates have gained practical experience in a variety of settings, from startups and consulting firms to industry and retail.

Here are some company examples: Adesso, Bosch Group, Cocus, Coty Beauty, Fabrik 19, FarmTiger, Frankonia, Henkel Freixenet, Helloprint, Körber Supply Chain, KPMG, Lidl, Mercedes Benz, Merz Consumer Care, Milch & Zucker, Porsche, Viessmann, Weber Maschinenbau, Wisag.

Positions and fields of activity that are suitable for graduates of the Master's program in Digital Business directly after graduation or at a later point in their career include, for example:

• Chief Digital Officer
• Chief Information Officer
• (Digital) Business Development Manager
• Digital Sales Manager
• E-commerce manager
• Head of Digital Business
• Manager Digital Services
• Manager Corporate Development
• Project Manager Digital Business
• Project Manager Digital Transformation
• Management consultant / Consultant
• company founder
• Venture capital investor

Pascal Bergmann is in his third semester of Digital Business (as of November 2021) and talks about his choice of studies.

I chose this course of study at the time to broaden my horizons in the field of digital business after completing my bachelor's degree in business administration.

After completing the two theory semesters, I am convinced that the Master's program in Digital Business has been very beneficial to me.

Of course, one can delve deeper into certain areas of the digital field through problem-based, on-the-job learning. THM , on the other hand, prescribes a curriculum that covers a broad spectrum of areas. Naturally, this means that some topics are not explored in great depth. However, I am convinced that this is precisely what has provided me with a solid foundation for specializing in further areas in the future.
My studies have opened up new methods for improving business processes, products, and business models. Furthermore, subjects like data protection and artificial intelligence have given me a better understanding of how the world works and what makes successful companies. So, professionally speaking, I have benefited greatly.

Although the degree program was 100% online [due to the pandemic], the social aspect wasn't neglected for me. For a large number of subjects, the assessment was completed as project work in teams of three to six. In my experience, flexibility was highly valued here, very much in keeping with the spirit of the times. The professors adapted to the students' wishes, and we were often able to find solutions together – for example, regarding teaching methods and scheduling. However, this flexibility also had to be demonstrated by me and my fellow students, as we had classes and exams at the beginning and end of the semester break.

Personally, I recommend this degree program to those seeking to broaden their horizons without delving too deeply into specific technical areas. The curriculum allowed me to explore many fascinating topics that I would otherwise have missed.

Experience report by Fabian Roth:

Testimonial from Dragoljub Trifunovic:

Jannis Tsirtsidis studied Digital Business at THM and successfully completed his studies with a Master of Science (M.Sc.).

The combination of varied modules and group work made learning and working very relaxed.

I also enjoyed the introductions to various programs (e.g. Power BI, Python, SQL, SAP) and the module "Digital Business Models", which inspired my master's thesis on the topic of "digital ecosystems".

The most rewarding experience was the successful final presentation of the self-created Webseite in the "E-Commerce and Digital Marketing" module.
The diversity of the various modules and regular guest lectures from different industries clearly demonstrated the multifaceted nature of digitalization in businesses.
The program creates a link between IT and business that is currently underrepresented but will gain in importance with increasing digitalization.

As an early bird, I completed my studies in March 2022. In the future, I plan to work either in the field of business intelligence or in consulting with a focus on digital transformation

More testimonials from students/alumni

Laura D'Andrea is in her third semester of Digital Business (as of summer semester 2022) and talks about her practical phase.

Company: Merz Consumer Care GmbH
Area: Online Marketing and Digital Transformation

The particular challenge lies in multitasking. However, this also leads to valuable learning experiences and provides a comprehensive overview of various fields.

"My responsibilities include: planning, strategy development and implementation of advertising measures; creating online reports and optimizing online marketing measures; creating and managing online marketing campaigns; further developing the advertising presence, social media management and SEO.".

The particular challenge lies in multitasking. However, this also leads to valuable learning experiences and provides a comprehensive overview of various fields.

My tip: Set clear goals for your internship right from the start to meet your own expectations and those of your supervisor. For example, you could decide on the first day which projects you need help with. Another tip: Be bold! If you want to take charge of a project, communicate this; the team will certainly appreciate your commitment!

Further testimonials about the practical phase

Arnd Bils
Spain: University of Valencia (WS 2021/2022)

“For me, a semester abroad was a very important part of my studies. Since I already had some knowledge of Spanish, Spain was the obvious choice. (…)
I arrived in September, and the semester started in the middle of the month. It was therefore good to be there a little earlier to familiarize myself with the culture and get to know life here. Since Valencia has the most Erasmus students in Europe, it was also easy to meet lots of people here.”

Generally speaking Spanish is helpful. However, there are also affordable language courses available where you can improve or learn Spanish effectively.
(...) Organized excursions are offered by the numerous Erasmus organizations, providing a great opportunity to meet new people. These organizations also organize parties almost every evening, so there's plenty of opportunity for socializing. It's also worth noting that going out is generally much cheaper than in Germany, making it a more frequent option.

In general, I can only recommend a semester abroad to everyone, but I especially recommend Valencia as a city. It's particularly advisable during the winter semester to escape the German temperatures. I met so many interesting people I might otherwise never have encountered, and Spanish culture is very welcoming to international students. Plus, you have the opportunity to live by the sea for half a year – what more could you ask for?

All in all, my semester abroad was one of the best times of my studies and I would always recommend it, especially the city of Valencia.”

More testimonials about semesters abroad

degree

Master (M.Sc.)

Standard period of study

3 semesters

Accreditation

ZEvA Hannover

Study options

Full-time studies

Main language of instruction

German and English

Study location

Giessen

Cost

Semester fee

Requirements

1. Admission to the program requires an overall grade of at least 2.5 or better in a completed Bachelor's or Diploma degree from a university in Business Administration (including specializations such as Marketing or International Management), Business Information Systems, Business Mathematics, Social Media Systems, Business Administration and Engineering , or Business Physics, with a minimum of 7 semesters of study or a comparable university degree (210 ECTS credits). Students with a 6-semester undergraduate degree can compensate for the missing 30 ECTS credits, for example, by completing a practical placement, studying abroad, or taking additional modules.

2. For a Bachelor's degree in a related field: at least 40 ECTS credits with a business focus and at least 20 ECTS credits from the areas of Mathematics/Statistics and Business Information Systems/Computer Science/Digital Business.

Start of studies

Summer semester

Application period

December 1 to March 1 (summer semester)

Application period for international students

from October 1st to January 15th (summer semester) via uni-assist.
Further information for international applicants is available from the International Office.

Application

Continue to the application