Master's
Degree
Dual
Summer semester
3 semesters
Special conditions
Wetzlar
Semester fee
Sales engineers are responsible for marketing industrial goods. They are a crucial link between industrial customers and their own company. Marketing often complex products requires a combination of both technical knowledge and communication skills.
The Master's program provides students with knowledge and skills that help them to master the complex tasks in sales, understand the application-specific problems of customers, analyze the direct sales process, and develop and implement the corresponding sales processes.
STUDIES
Study progress
The standard period of study is three semesters, divided into two semesters of theoretical study and one semester for the Master's thesis. The program is offered in a block format, meaning that approximately every other calendar week, two to three-day blocks (a total of six days per month) take place at THM . As a dual study program, the learning locations of the university and the workplace alternate. Practical training at the workplace is provided through project work.
In the dual Master'sDegree Courses, the theoretical phases are generally divided into three-day blocks, usually taking place from Thursday to Saturday. The project phases are conducted additionally during the lecture period, spanning multiple semesters. The first project phase runs parallel to the first semester. The second project phase encompasses the entire second semester. In the third semester, in addition to two theoretical modules, the Master's thesis is written, culminating in a colloquium.
About StudiumPlus
A full university degree, intensive practical experience, and above-average career opportunities: This is the prospect StudiumPlus offers motivated and high-achieving young people. StudiumPlus is an innovative dual study program. It is backed by three strong partners: the Technische Hochschule Mittelhessen (THM), the largest university of applied sciences in Hesse; the Competence Center for Dual Studies StudiumPlus e. V. (CCD), which unites over 950 partner companies and institutions; and the Chambers of Commerce and Industry of Central Hesse, led by the Lahn-Dill Chamber of Industry and Commerce.
Further information is available from StudiumPlus.
Study program
The following is a list of the courses offered in the degree program. The numbers indicate the semesters.
1
| MODULE | SWS | CrP |
|---|---|---|
| Introduction to sales in B2B markets | 4 | 5 |
| Sales controlling | 4 | 5 |
| Sales design | 4 | 5 |
| Market management and sales tools | 4 | 5 |
| Project phase 1 |
10 | |
| TOTAL 1ST SEMESTER | 16 | 30 |
The detailed study program can be found in the module handbook.
CAREER PROSPECTS
Perspectives
Upon successful completion of the program, graduates assume leadership roles in the sales process. They take on personnel responsibility by deploying, leading, and motivating sales staff.
Engineering and business expertise, legal, foreign language and psychological skills are crucial, as is the willingness to engage with other cultures.
Graduates acquire qualifications in a wide range of fields. Their career opportunities extend to management and leadership roles in the following areas:
- Marketing and Sales
- Key Account Management
- Relationship Management
- Product Management
- Customer Service / CRM
- IT consulting, management consulting, software companies
APPLICATION AND ENROLLMENT
Application
Degree awarded, standard period of study , accreditation, study formats, main language of instruction , study location, costs |
Master (M.Eng.) 3 semesters ZEvA Hannover Dual, Full-time German Wetzlar Semester fee |
| Requirements | A professionally qualifying academic degree in business or engineering (university, university of applied sciences, or bachelor's degree from a vocational academy). Specific requirements vary depending on the degree program. A study contract with a company or institution already affiliated with the CCD, or a new company that you can recruit for StudiumPlus and the CCD. The StudiumPlus team will assist you with any questions regarding application and admission . |
| Start of studies | Summer semester |
| Application period | Applications are accepted until March 1st of each year. |
| Finding a university place | Option 1: You apply to one of our partner companies. An overview of available study places at our partner companies can be found here: >> Available Study Places << Option 2: You apply to a new company. Contact a company directly that is not yet a StudiumPlus partner. We would be happy to work with you to convince the company of our concept. After the company accepts your application, they will register you for the StudiumPlus program. You will then receive all the necessary information regarding enrollment. |
