International Marketing

  • StudienmodellMaster's
  • StudienbeginnAutumn semester
  • RegelstudienzeitOne and a half years
  • ZulassungsmodusSpecial requirements
  • StudienortGiessen
  • Kosten/BesonderheitenSemester fee

This postgraduate degree course aims to attract applicants who have already completed an undergraduate degree in Business Administration and who wish to obtain additional qualifications in the field of international marketing and sales. Modules in the course include: strategic management, leadership competence, consumer behaviour and applied market research. A marketing-oriented simulation game and the use of case studies are also part of the course. The course provides students with specific knowledge about selected international marketing management topics and various research methodologies. Offering modules with a strong practical approach prepares our students to meet to the challenges of the global marketplace.

About the Course