As part of the Praktiker lecture series, Dr. Sabine Holicki (cki.kommunikationsmanagement) on Thursday, December 9th, at the University of Applied Sciences in Friedberg on the subject of "Online Marketing for Founders". The event of the Entrepreneurship Cluster Mittelhessen (ECM) starts at 6 p.m. in room H01.02 and is aimed at students, scientific employees and all other people interested in founding a company.

In the previous presentation, Dr. Martin Przewloka, Senior Vice President of SAP AG and Honorary Professor at the Giessen -Friedberg University of Applied Sciences, spoke in November about "Total Customer Experience" (TCE). He addressed the question of how a company today must sell its products and services and bring them to market in order to be successful. Dr. Przewloka pointed out that product, brand, and experience belong together and that a fusion of these components is essential. TCE is a form of marketing and serves to achieve an optimal market position through emotional customer influence. Marketing products alone is no longer sufficient today.