International Marketing

  • StudienmodellMaster
  • StudienbeginnWintersemester
  • Regelstudienzeit3 Semester
  • ZulassungsmodusBesondere Bedingungen
  • StudienortGießen
  • Kosten/BesonderheitenSemesterbeitrag

This postgraduate M.Sc. degree course aims to attract applicants who have already completed an undergraduate degree in Business Administration and who wish to obtain additional qualifications in the field of international marketing and sales. The course conveys specific knowledge about various international marketing and management topics and various research methodologies. Modules in the course include: International Marketing, Leadership and Intercultural Communication, Digital Marketing, Cross-Cultural Consumer Behavior and International Marketing Research. A marketing-oriented simulation game, student projects and the use of case studies provide the students with strong practical skills. Overall, the Master of International Marketing prepares our students to meet the challenges of the global marketplace.

About the Course