Master
AbschlussWintersemester
3 Semester
Besondere Bedingungen
Gießen
Semesterbeitrag
This postgraduate M.Sc. degree course aims to attract applicants who have already completed an undergraduate degree in Business Administration and who wish to obtain additional qualifications in the field of international marketing and sales. The course conveys specific knowledge about various international marketing and management topics and various research methodologies. Modules in the course include: International Marketing, Leadership and Intercultural Communication, Digital Marketing, Cross-Cultural Consumer Behavior and International Marketing Research. A marketing-oriented simulation game, student projects and the use of case studies provide the students with strong practical skills. Overall, the Master of International Marketing prepares our students to meet the challenges of the global marketplace.
About the Course
Careers
Key facts
Degree | On successful completion of the International Marketing postgraduate course students are awarded the Master of Science (M.Sc.) degree. |
Duration | The regular period of completion is one and a half years (3 semesters). Students with a bachelor's degree of less than three and a half years (7 semesters) will have to obtain an additional 30 ECTS (e.g. by studying one semester abroad or completing an internship) and will thus have to study an additional semester. |
Accreditation | Accredited by ZEvA Hannover |
Attendance | Full-time course, following the undergraduate degree |
Language of instruction | English |
Campus | Giessen |
Fees | Semester fee (in addition to fees for study abroad semester where applicable) |