Content

The Master of International Marketing covers various topics that managers deal with in international markets. The course is completely taught in English. The modules integrate strategic and instrumental perspectives on international marketing, sales and management as well as relevant scientific and applied research skills. Students build up practical skills in applied projects, especially in digital marketing and marketing research. Learning how to deal with change and to manage innovation is also an integral part of our course. Having an international focus, students practice how to communicate, cooperate and negotiate effectively in multicultural teams and market environments. The influence of culture and of different market conditions is a common thread in our course.

Our students typically study in Giessen the first year. Here they gain the theoretical and practical foundations for their master's degree through lectures, case studies and project work.

Students with a bachelor's degree having at least 210 ECTS can complete their postgraduate course in the third semester with the master's thesis.

Students with fewer ECTS in their Business Administration degree must earn an additional 30 ECTS by studying abroad, completing an internship, or taking additional modules in Germany. The THM Business School is a member of a network of partner universities in Europe (UK, Denmark, France) and overseas (USA, Australia) and will do its best to match the available study options with student preferences.

Course modules

The table below provides an overview of the modules. The numbers in the middle column refer to the number of hours per week for each lecture while the column on the right contains the number of credit points received for the module.

Please note:

In case you earned a BA degree with 180 ECTS, you need to earn additional 30 ECTS in an additional semester (either internship or additional modules in Germany or abroad.).

Students with a 210 ECTS degree can complete a voluntary extra semester, if they want to gain additional work experience (internship) or study abroad.

Student Projects

On this page we present a changing selection of student projects.

Giessen Blog Guide

This semester some of our postgraduate students among the bloggers showed prospective students what a cool student city Giessen is. Experience on our blog why it is worth doing a master's degree in International Marketing in Giessen.

Life in Giessen - Blog for International Students 

This blog helps international students and people interested in studying here and provides them with all necessary information about life in Giessen, events and studying here.

This is us – a group of passionate students from four different countries whose paths crossed in Giessen. When we first came here, we didn’t know what to expect, what to do or what the city had to offer. Now we want to show you the uniqueness of life in Giessen from our own perspective.

Career options

After graduation you will have numerous job opportunities in a wide variety of organizations, such as large multinational companies, as well as small and medium size enterprises with an international business scope. Moreover, you will be qualified for careers in consulting firms, advertising and media agencies and in research companies or institutions. Our graduates work in diverse occupations, the most popular being e-commerce and digital marketing, product and brand management, sales, marketing strategy and business development. Furthermore, the master's degree can offer access to an academic career through a doctorate programme.