Master
AbschlussWintersemester
3 Semester
Besondere Bedingungen
Gießen
Semesterbeitrag
This degree course aims to attract applicants who have already completed an undergraduate degree in Business Administration and who wish to obtain additional qualifications in the field of international marketing and sales. Modules in the course include: strategic management, leadership competence, consumer behaviour and applied market research. A marketing-oriented simulation game and the use of case studies are also part of the course. The course provides students with specific knowledge about selected international marketing management topics and various research methodologies. Modules with a strong practical approach prepare our students to meet to the challenges of the global marketplace.
About the Course
Careers
Key facts
Degree | On successful completion of the International Marketing postgraduate course students are awarded the Master of Arts (M.A.) degree. |
Duration | The regular period of completion is one and a half years (3 semesters). Students with a bachelor's degree of less than three and a half years (7 semesters) will have to obtain an additional 30 ECTS (e.g. by studying one semester abroad or completing an internship) and will thus have to study an additional semester. |
Accreditation | Accredited by ZEvA Hannover |
Attendance | Full-time course, following the undergraduate degree |
Language of instruction | English |
Campus | Giessen |
Fees | Semester fee (in addition to fees for study abroad semester where applicable) |