International Marketing

Master
Abschluss
Wintersemester
3 Semester
Besondere Bedingungen
Gießen
Semesterbeitrag

This degree course aims to attract applicants who have already completed an undergraduate degree in Business Administration and who wish to obtain additional qualifications in the field of international marketing and sales. The course conveys specific knowledge about various international marketing and management topics and various research methodologies. Modules in the course include: International Marketing, Leadership and Intercultural Communication, Digital Marketing, Cross-Cultural Consumer Behavior and International Marketing Research. A marketing-oriented simulation game, student projects and the use of case studies provide the students with strong practical skills. Overall, the Master of International Marketing prepares our students to meet the challenges of the global marketplace.

About the Course

Content

The Master of International Marketing covers various topics that managers deal with in international markets. The course is completely taught in English. The modules integrate strategic and instrumental perspectives on international marketing, sales and management as well as relevant scientific and applied research skills. Students build up practical skills in applied projects, especially in digital marketing and marketing research. Learning how to deal with change and to manage innovation is also an integral part of our course. Having an international focus, students practice how to communicate, cooperate and negotiate effectively in multicultural teams and market environments. The influence of culture and of different market conditions is a common thread in our course.

Our students typically study in Giessen the first year. Here they gain the theoretical and practical foundations for their master's degree through lectures, case studies and project work.

Students with a bachelor's degree having at least 210 ECTS can complete their postgraduate course in the third semester with the master's thesis.

Students with fewer ECTS in their Business Administration degree must earn an additional 30 ECTS by studying abroad, completing an internship, or taking additional modules in Germany. The THM Business School is a member of a network of partner universities in Europe (UK, Denmark, France) and overseas (USA, Australia) and will do its best to match the available study options with student preferences.

Course modules

The table below provides an overview of the modules. The numbers in the middle column refer to the number of hours per week for each lecture while the column on the right contains the number of credit points received for the module.

Please note:

In case you earned a BA degree with 180 ECTS, you need to earn additional 30 ECTS in an additional semester (either internship or additional modules in Germany or abroad.).

Students with a 210 ECTS degree can complete a voluntary extra semester, if they want to gain additional work experience (internship) or study abroad.

1

Modules	Hours/wk	CrP
Marketing Simulation Game	3	3
International Marketing	4	6
Quantitative Analysis	4	6
International Marketing Research	4	6
Leadership and Intercultural Communication	3	3
Strategic Management	4	6
SEMESTER 1 - Total	22	30

2

Modules	Hours/wk	CrP
Cross Cultural Consumer Behavior	4	6
Current Topics in International Marketing and Management	4	6
Digital Marketing Seminar	4	6
International Sales Management	4	6
Innovation and Change Management	4	6
SEMESTER 2 - Total	20	30

Modules	Hours/wk	CrP
(Optional: Abroad Semester / Internship / MA courses in Giessen)		(30)
Master's Thesis Seminar	2	3
Master's Thesis		27
Semester 3 - Total	2	30

Student Projects

On this page we present a changing selection of student projects.

Giessen Blog Guide

This semester some of our postgraduate students among the bloggers showed prospective students what a cool student city Giessen is. Experience on our blog why it is worth doing a master's degree in International Marketing in Giessen.

Life in Giessen - Blog for International Students

This blog helps international students and people interested in studying here and provides them with all necessary information about life in Giessen, events and studying here.

This is us – a group of passionate students from four different countries whose paths crossed in Giessen. When we first came here, we didn’t know what to expect, what to do or what the city had to offer. Now we want to show you the uniqueness of life in Giessen from our own perspective.

Careers

Career options

After graduation you will have numerous job opportunities in a wide variety of organizations, such as large multinational companies, as well as small and medium size enterprises with an international business scope. Moreover, you will be qualified for careers in consulting firms, advertising and media agencies and in research companies or institutions. Our graduates work in diverse occupations, the most popular being e-commerce and digital marketing, product and brand management, sales, marketing strategy and business development. Furthermore, the master's degree can offer access to an academic career through a doctorate programme.

Key facts
How to apply

Key facts

Degree	On successful completion of the International Marketing postgraduate course students are awarded the Master of Science (M.Sc.) degree.
Duration	The regular period of completion is one and a half years (3 semesters). Students with a bachelor's degree of less than three and a half years (7 semesters) will have to obtain an additional 30 ECTS (e.g. by studying one semester abroad or completing an internship) and will thus have to study an additional semester.
Accreditation	Accredited by ZEvA Hannover
Attendance	Full-time course, following the undergraduate degree
Language of instruction	English
Campus	Giessen
Fees	Semester fee (in addition to fees for study abroad semester where applicable)

How to apply

Application requirements	Students pursue the postgraduate course after completing an undergraduate degree in Business Administration. The minimum prerequisite is an overall academic performance equivalent to 2.2 or better according to the German scoring system. The undergraduate degree relevant for admission must primarily consist of business administration subjects (minimum of 50%). In addition, 10 ECTS in maths/statistics are desired. Good English language skills and basic German language skills are also required and must be certified. For questions regarding entry requirements or the application procedure please contact the course coordinator.
Start	Autumn semester
Application deadline	The application deadline for the postgraduate course is 15 July for the following autumn semester. Holders of non-EU degrees must apply by 15 June.
How to apply	Applicants holding a German Business Administration degree need to apply via the THM E-Campus. Holders of non-German degrees must apply via uni-assist (cf. the ASSIST info sheet). Should you have any other questions regarding applications, please contact the course coordinator. You can find out how more details on to apply at the International Office page.
Application	>>online application<<