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Thursdays, 1:00 PM - 2:00 PM - Book an appointment for a consultation: https://calendly.com/marion-hoeren/30min
Head of the Master'sstudy program People Management
Head of the Majorin People Management within the Bachelor'sstudy program in Business Administration;
International Officer for France and Belgium
Academy of Management
Business Coach
Scrum Master
Recent publications:
"Is artificial intelligence wanted by applicants? - Optimizing the candidate experience" https://www.personalwirtschaft.de/sonderhefte-download.html
"City, Countryside, Home https://www.dgfp.de/aktuell/Major-sourcing-stadt-land-home-office/MajorOffice : How mobile working can contribute to securing skilled workers SMEs in rural regions"
| from to | Task |
|---|---|
| 2012/present | Professor of General Business Administration, specializing in Human Resources, THM Business School, Giessen |
| 2010/2012 | Professor of Business Administration with Major in Human Resources, Osnabrück University of Applied Sciences |
| 2000/2002 | Visiting professor at the Grande Ecole des Hautes Etudes Commerciales (HEC) (France) |
| 1995/2010 | Specialist and management positions in human resources, most recently Head of Management Development and Succession Management, Dresdner Bank AG and Commerzbank AG, Frankfurt am Main. |
| 1992/1995 | Doctoral studies at the Westphalian Wilhelms University of Münster |
| 1990/1992 | MBA studies at Central Michigan University (USA) |
| 1988/1990 | Studied Business Administration at Philipps University of Marburg |
Mon. - Fri.: 8.30 a.m. - 1.30 p.m. and by appointment
Opening hours of the Dean's Office and Master's Secretariat:
Monday to Wednesday from 9:00 am to 12:00 pm - Other appointments by arrangement!
Thursday - Appointments by arrangement!
Friday - closed
During exam and lecture-free times: Appointments by appointment only!
Visitor address:
Technische Hochschule Mittelhessen,
departement of Business | THM Business School,
Eichgärtenallee 6 - Building C50 | Room 1.03,
35394 Gießen
Postal address:
Technische Hochschule Mittelhessen,
departement Business | THM Business School,
Wiesenstraße 14,
35390 Gießen
By appointment - please contact us via email stating your request.
Professorship for Business Administration with a Major in Logistics and Supply Chain Management
SPEAKING ENGAGEMENTS/CONFERENCE CHAIRS
Chair of the 28th Practice Forum of the Förderkreis Studium und Wirtschaft eV of the departement of Economics at the Technical University of Central Hesse on the topic "Digital Transformation: Real Opportunity or Tolerable Challenge", Gießen, January 22, 2025 (together with Prof. Dr. C. Leyh)
Fuchs, M (2023): Are your supply chains more robust today than in 2020?, Poster session at the meeting of researchers at THM with representatives from the regional member companies of Hessenmetall Mittelhessen, at the invitation of the THM Department “Research and Young Scientists”, Gießen, November 28, 2023
Fuchs, M., Löhr, B. (2023): International Supply Chain Risk Management from a Strategic and Operational Perspective, Presentation at the 5th Research Day of the Hessian Universities of Applied Sciences (HAWs), House of Logistics & Mobility (HOLM), Frankfurt am Main, November 24, 2023
Fuchs, M., Löhr, B. (2022): International Supply Chain Risk Management, Presentation at the Meeting of Hessian Universities of Applied Sciences (HAWs), House of Logistics & Mobility (HOLM), Frankfurt am Main, November 4, 2022
Fuchs, M. (2018): Case study – Process Digitalization in Global Supply Chain Management, presentation at the 12th Annual Corporate Process Management Congress, Berlin, January 23, 2018
Fuchs, M. (2015): Case study - Alignment of Project & Product Life Cycle Management Processes in a highly growing company, presentation at the 3rd Annual Medical Device 3P Forum of the European Business Conferences Group (EBCG), Berlin, October 6, 2015
Fuchs, M., M. Mengel (2013): Improving Forecast Accuracy through the Use of Exception-Based Sales Volume Planning, Presentation at the Supply Chain Network Dinner for the Process Industry of BT Consult GmbH, Bonn, November 21, 2013
Chair of the 7th Annual Conference on Corporate Process Management, Berlin, January 30th/31st, 2013
Fuchs, M. (2013): Cross-divisional, interdisciplinary and international process management, presentation at the 7th Annual Conference on Corporate Process Management, Berlin, January 30, 2013
Fuchs, M. (2011): The Savings Potential of Innovative Medical Technology, Presentation of the Droege & Comp./ medtech/ Spectaris/ ZVEI study series "Savings Potential of Innovative Medical Technology" to the Members of Parliament Birgitt Bender and Fritz Kuhn (both "The Greens") in Berlin, June 9, 2011
Fuchs, M., M. Kraft (2010): The savings potential of innovative medical technology, presentation at the Medica Vision Forum of the Federal Ministry of Education and Research, Spectaris, ZVEI, Düsseldorf, November 18, 2010
Fuchs, M. (2010): Specialization instead of mass market – how imaging and photographic technology companies secured their survival and what needs to be done now, presentation and moderation of a parliamentary evening of the management & member companies of Spectaris e. V. Imaging and Photographic Technology division with the State Secretary for Medium-Sized Companies of the Federal Ministry for Economic Affairs Ernst Burgbacher, Parliamentary Society Berlin, November 11, 2010
Kraft, M., M. Fuchs (2009): The savings potential of innovative medical technology, presentation at the Innovation Forum Medical Technology of the Federal Ministry of Education and Research, MFT, BVMed, Spectaris, ZVEI, Berlin, October 29, 2009
Fuchs, M. (2008): SweetFamily by Nordzucker – managing an international retail brand, Guest lecture as part of the Executive MBA in European Utility Management “Managing the Retail Business”, Jacobs University Bremen (JUB), Bremen, June 26, 2008
Fuchs, M. (2006): SweetFamily by Nordzucker - status quo of the international commodity brand 2 years after launch, guest lecture as part of the Executive MBA in European Utility Management "Energy Trading and Energy Retail", International University Bremen (IUB), Bremen, September 28, 2006
Fuchs, M. (2005): SweetFamily by Nordzucker – management of an international commodity brand, presentation as part of the Executive MBA in European Utility Management at the International University Bremen (IUB), Bremen, December 1, 2005
Fuchs, M. (2005): SweetFamily – International Brand Management of Household Sugar Products, Presentation at the Colloquium “Strategies, Concepts, Marketing Sugar” within the framework of the course “Module Sugar Production”, Institute for Sugar Beet Research (IfZ), Göttingen, November 8, 2005
Fuchs, M. (2005): Packaging design within the framework of the international brand relaunch SweetFamily by Nordzucker, presentation at the Euroforum conference “Packaging Design”, InterContinental Hotel Cologne, 16-18 February 2005
Fuchs, M. (2004): Brand management using the example of SweetFamily – the new international consumer brand of Nordzucker AG, Marketing workshop with the Hamburg Academy for Communication and Design, Uelzen, November 22, 2004
Fuchs, M. (2004): SweetFamily – the new international consumer brand of Nordzucker AG, presentation at the meeting of the Market Committee of the Federation of German Food and Drink Industries (BVE), Klein-Wanzleben, November 12, 2004
Fuchs, M. (2003): Sugar marketing for consumers and trading partners – strategies and concepts, presentation at the colloquium "Strategies, concepts, marketing of sugar" within the framework of the course "Module sugar production", Institute for Sugar Beet Research (IfZ), Göttingen, September 3, 2003
Fuchs, M. (2002): Introduction to the retail and wholesale industry in Germany, presentation given at the research meeting of the Giessen Association for Economic Studies on China at the Justus Liebig University Giessen e. V. and the Capital University of Economics and Business, Beijing, from July 29 to August 1, 2002 in Giessen, under the direction of Prof. Dr. Armin Bohnet, Chairman of the Board of the Giessen Association for Economic Studies on China at the Justus Liebig University Giessen e. V.
Fuchs, M. (2002): Enhancing consumers' brand extension acceptance by visual packaging design, presentation at the conference “Advances in visual brand communication”, Rauischholzhausen Castle, June 10-12, 2002, chaired by Prof. Dr. Franz-Rudolf Esch, Director of the Institute for Brand and Communication Research at Justus Liebig University Giessen, and Prof. Dr. John Rossiter, University of Wollongong, Australia.
PUBLICATIONS
Sames, G., K. Herrmann, A. Wagenknecht, M. Fuchs, D. Kamutzki (2025): Maturity Model of AI in Teaching: A Maturity Model for Mapping, Measuring and Setting Goals for the Use of AI in Universities, in: The President of the Technical University of Central Hesse (ed.) (2025): THM University Publications, Volume 34, Giessen
Löhr, B., M. Fuchs, G. Holthoff, A. Biehl (2024): How do we make companies crisis-proof? Uncertain times ahead – strengthening resilience by developing controller skills, in: Controller Magazine – Practical knowledge on Management Control , issue 4/2024, 49th year, pp. 76-81
Löhr, B., M. Fuchs (2023): "Black Swans" in International Supply Chains - Design Proposals for the Strategic Recording and Systematic Assessment of Supply Chain Risks, in: Controlling - Journal for Success-Oriented Management Control , December 2023, 6/2023, 35th Year, Publishers CH Beck/ Vahlen, Munich/ Frankfurt a. M., pp. 53-59
Fuchs, M. (2023): Practical project - Business Consulting "Material Flow Intralogistics" at the Schunk Group, in: Technical University of Central Hesse - Dean's Office, departement of Economics (ed.) (2023): Studies & Practice - Journal of the departement of Economics, Issue No. 37/2023, Giessen, p. 24
Bähren, M., A. Bätzel, M. Fuchs, M. Kraft, CM Strothmann (2011): Dräger Medical GmbH: Dräger Zeus IE (Infinity Empowered) anesthesia system – A closed-loop analysis system for general and regional anesthesia, in: Droege & Comp., medtech, Spectaris, ZVEI (eds.) (2010): The savings potential of innovative medical technology in healthcare 2011, Berlin, 2011, pp. 3–8
Fuchs, M. (2010): Process innovations in healthcare – more important than ever, in: Droege & Comp., medtech, Spectaris, ZVEI (eds.) (2010): The savings potential of innovative medical technology in healthcare 2010, Berlin, 2010, pp. 23–26
Fuchs, M. (2010): Specialization instead of mass market – how the imaging and phototechnology companies secured their survival and what needs to be done now, in: Droege & Comp., Spectaris (eds.) (2010): The German Imaging and Phototechnology Industry 2010/2011, Berlin, 2010, pp. 5–14
Kraft, M., M. Fuchs (2009): The savings potential of innovative medical technology, http://www.innovationsforum medizintechnik.de/downloads/dokumentation_09/1415_studie_einsparpotenziale09.pdf
Fuchs, M., M. Rinderer (2007): Sweet Launch, in: Absatzwirtschaft, February 2007 issue, No. 2, 50th year, pp. 36-39
Dabrowska, D., M. Fuchs (2007): Polagra Food 2006, in: Akzente, February 2007, p. 27
Fuchs, M. (2006): Quick&Easy: Growth for SweetFamily from Nordzucker, in: Akzente, October 2006 issue, p. 27
Esch, F.-R., M. Fuchs, S. Bräutigam, J. Redler (2005): Conception and implementation of brand extensions, in: Esch, F.-R. (ed.) (2005): Modern Brand Management, 4th edition, Gabler Verlag, Wiesbaden, pp. 905-946
Fuchs, M. (2005): Packaging brand extensions correctly, in: MarketingJournal, May 2005, pp. 26-32
Rinderer, M., M. Fuchs (2004): Four countries – one brand, Nordzucker becomes SweetFamily, in: Akzente, November 2004 issue, p. 23
Fuchs, M. (2004): Packaging design for brand extensions, Deutscher Universitätsverlag, Wiesbaden
Esch, F.-R., M. Fuchs, S. Bräutigam, J. Redler (2001): Conception and implementation of brand extensions, in: Esch, F.-R. (ed.) (2001): Modern Brand Management, 3rd edition, Gabler Verlag, Wiesbaden, pp. 755-791
Esch, F.-R., M. Fuchs, S. Bräutigam (2000): Conception and implementation of brand extensions, in: Esch, F.-R. (ed.) (2000): Modern brand management, 2nd edition, Gabler Verlag, Wiesbaden, pp. 669-704
Esch, F.-R., M. Fuchs (1999): Conception and implementation of brand extensions, in: Esch, F.-R. (ed.) (1999): Modern brand management, 1st edition, Gabler Verlag, Wiesbaden, pp. 755-791
Esch, F.-R., T. Langner, M. Fuchs (1998): Design of Electronic Malls, in: Trommsdorff, V. (ed.) (1998): Retail Research 1998/99, Gabler Verlag, Wiesbaden, pp. 183–205
| CV | |
| PROFESSION | |
| since 03/2021 | Professorship for Business Administration with focus on Logistics & Supply Chain Management, THM Technische Hochschule Mittelhessen/University of Applied Sciences |
| 04/2016 – 02/2021 | Vice President Global Sterilization & Strategic SCM Projects HC/OPM, B. Braun Melsungen AG |
| 02/2013 – 03/2016 | Vice President Innovation and Project Management, B. Braun Avitum AG |
| 10/2011 – 01/2013 | International Project Manager Operational Excellence, B. Braun Melsungen AG |
| 07/2007 – 09/2011 | Principal, Droege & Comp. International Manager Consultants GmbH, Düsseldorf |
| 09/2002 – 06/2007 | Director Marketing & Sales, Nordzucker AG, Braunschweig |
| 01/1997 – 08/2002 | Scientific Officer/ Lecturer (full time position) and Senior Research Project Manager, Chair for Marketing & Institute for Brand and Communication Research (IMK) e. V , both at Justus Liebig University Giessen (Director: Prof. Dr. F.-R. Esch) |
| 09/1994 – 12/1996 | Consultant, Concepta - Market and Strategy Consulting GmbH, Saarbrücken (CEO: Prof. Dr. B. Tietz) |
| EDUCATION | |
| 01/1997– 05/2004 | Doctoral studies in Business Administration/Brand Management at Justus Liebig University Giessen; qualification: Dr. rer. pol. , topic of the thesis: “Impact of packaging design on brand extension acceptance”; supervisor: Prof. Dr. Franz Rudolf Esch |
| 10/1988– 09/1994 | Business administration at University of Saarland, Saarbrücken; qualification: Diploma (Diplom-Kaufmann); specialties: retailing/ wholesaling (Prof. Dr. Bruno Tietz) and marketing/ consumer behavior (Prof. Dr. Werner Kroeber-Riel); topic of thesis: “Efficiency effects in Ford sales companies after introduction of the customer satisfaction program >>Customer in focus<<” |
Wednesdays, 4:30 PM - 5:30 PM and by appointment via email (My office hours are currently held via Zoom.)
Research areas:
- The future of work
- Artificial Intelligence in People Management
- Social media use by knowledge workers
- Gamification and Performance
- Agile working and organizational forms
- Innovation behavior of managers
Does this sound interesting for your bachelor's or master's thesis? Then please get in touch with me.
CV: XING
I have been a member of the Executive Board since April 2025:
See bibliography
| from to | Task |
|---|---|
| since 2025 | Vice President for Studies and Teaching at THM |
| since 2024 | Head of the Center for Quality Development (ZQE) at THM |
| 2013 - 2023 | Head of the Master's study program in Business Administration/ Management Control at THM Business School |
| since 2010 | Professor of Controlling at THM Business School, Head of the Controlling Major in the Bachelor study program |
| 2013 - 2023 | Head of the Master's study program in Business Administration/ Management Control at THM Business School |
| 2005 - 2010 | Business Administration Consultant at the Institute for Cooperative Studies at Philipps University of Marburg (ifG Marburg), a research and consulting institute for cooperative practice (project management, policy advice) |
| 2003 - 2005 | HIS Hochschulinformationssystem GmbH, Hannover, Consultant in the field of university development - university management/university controlling |
| 1999 | Doctorate (Dr. rer. pol. with the topic "Cost accounting in line with investment goals" |
| 1994 - 2003 | Research assistant and research associate at the Chair of Internal Accounting and Controlling of the Faculty of Economics at Martin Luther University Halle-Wittenberg (during this time providing scientific support for various practical projects in the field of cost accounting/controlling) |
| 1988 - 1994 | Studied Business Administration with majors in Operations Research and Controlling at the University of Bielefeld |
| from to | Task |
|---|---|
| since 2023 | Head of the Master's study program Management Control at THM Business School, Giessen |
| since 2018 | Professorship for Controlling at THM Business School, Giessen |
| 2013 - 2018 | Strategic Group Controlling of Bayer AG, Leverkusen |
| 2009 - 2013 | Doctoral studies in the field of controlling and work as a research assistant at the Chair of Controlling and Integrated Accounting at Justus Liebig University, Giessen |
| 2003 - 2009 | Studied Business Administration at the Justus Liebig University, Giessen |
By appointment - please register by email stating your request.
By appointment, please contact us via email
- Work majors :
- Business information processing
- Project management
- Business process management
- Use of modeling languages in organization and software/database development
- Data management, data architecture design
- Database management systems
- Software Engineering
- Foreign Affairs Officer of the departement for Great Britain and Ireland
- Member of the THM working group on internationalization to promote the internationalization of the university (across departement )
- Publicly appointed and sworn (ö.buv) experts for information processing - systems and applications
- Member of the Information Processing Expert Committee of the Chambers of Industry and Commerce
| from to | Task |
|---|---|
| 1984 to 1989 | Work as a systems analyst and programmer at Software-Ley-GmbH in Pulheim near Cologne |
| 1989 to 1995 | Employment at Ploenzke Informatik GmbH, later CSC Ploenzke AG, working as a systems analyst and project manager |
| since 1996 | Professor at the departement of Economics at TH Mittelhessen, specializing in Business Informatics and Business Administration |
| since 2000 | Publicly appointed and sworn expert for information processing - systems and applications (Chamber of Industry and Commerce Koblenz), Major : Court-appointed expert in disputes concerning software projects |
| since 2006 | Member of the expert committee for information processing of the Chambers of Industry and Commerce |
| 2014 | Project management of "Development of an internationalization strategy for THM" |
| from mid-2015 | Head of the THM Internationalization Commission, representative of the departement in the project group for the HRK audit "Internationalization", currently member of the successor body "Working Group Internationalization" |
Thursdays 8:30-9:30 am by appointment
Head of Major Marketing
| from to | Task |
|---|---|
| 1997-2001 | Studies in Business Administration (Dipl.-Kffr. degree) at the University of Cologne, HHL Leipzig Graduate School of Management, and EADA Barcelona; concurrent projects and internships at Accenture, Bayer, Siemens, Allianz, and Kienbaum Consultants |
| 2001-2004 | Doctoral studies and dissertation at the University of St. Gallen, Switzerland (degree: Dr. oec. HSG) |
| 2001-2003 | Consultant at the marketing consultancy htp St. Gallen, Switzerland |
| 2004-2010 |
Manager at Procter & Gamble (P&G) in the areas of Customer Business Development, Key Account Management and Market Strategy and Planning in the Fabric & Home Care, Oral Care & Snacks and Blades & Razors divisions Organizational and Executive Coaching Degree at NYU, New York City/USA |
| since 2010 |
Professor of General Business Administration with Major in Marketing at THM Business School, Head of the Marketing Major in the B.Sc. Business Administration Participation in various committees, commissions and functions at THM with a focus on internationalization, didactics and marketing Jury member of the Hessian Export Prize (2019, 2021, 2023). The Hessian Export Prize is awarded every two years by the Hessian Association of Chambers of Industry and Commerce, the Association of Hessian Chambers of Skilled Crafts, and the Hessian Ministry of Economics, Energy, Transport and Housing. Assessor for, among others, the accreditation agencies AQAS, evalag and AHPGS Voluntary work: Board member of the CDU Frankfurt-Nordend, working-class child |
Office hours: Friday, 9:00 to 11:00 a.m.
On-site or online:
https://thm-de.zoom-x.de/j/5324307703
Please request appointments in advance via email!
Head of the Master of Digital and International Marketing (DIMA)
Teaching and research areas:
- International Marketing
- Consumer behavior with a focus on intercultural differences and current areas of application (e.g. sustainable consumption, new technologies)
- Market research (qualitative and quantitative)
- Innovation Management
My current list of topics for theses can be found here: Topic List.
Other activities:
Reviewer for Journal of Business Research, Psychology & Marketing, Journal of Product and Brand Management, Journal of Brand Management, Journal of Consumer Behavior, European Management Review, Marketing Intelligence & Planning
Awarded the Emerald Literati Outstanding Reviewer Award 2025 (Journal of Product & Brand Management).
Recent publications and conference contributions (complete list of publications: see bibliography):
Crafting the Digital Frontline: An Exploration of How Firms Shape the Visual Identity of Virtual Service Agents; in: Proceedings of the EMAC 2026 Spring Conference, Bath, 2026 (with L. Marquardt and M. Schuhmacher).
Explaining consumer climate engagement: a conceptual model and a typology based on social exchange and construal level theory, in: Journal of Business Research, Special Issue "Fostering Consumers' Climate (Change) Engagement", Vol. 207, April 2026 (with M. Haupt).
Hybrid analytical approach to understanding male consumer behavior: Integrating PLS-SEM, ANN, and sentiment analysis in the context of green grooming products, in: Journal of Retailing and Consumer Services, Vol. 90, March 2026 (with S. Sonkar and P. Singh).
Beyond “Sorry”: Unpacking the Key Components of Effective Brand Apologies on Social Media. Appears in: H. Schmidt, C. Baumgarth, and J. Redler (Eds.). Forum Brand Research 2025. Proceedings of the DERMARKENTAG Conference. Springer Gabler (with J. Staubach). (Best Paper Award)
What Drives Consumers' Willingness to Make Sacrifices for Sustainability? Proceedings of the 2025 Academy of Marketing Science (AMS) World Marketing Congress, Dijon, France, 2025 (with M. Haupt).
Digital Doppelgangers and Alter Egos: The Meaning and Design of Avatars in the Metaverse. Haas-Kotzegger, U. (ed.): Digital Economy: The New Rules of the Game for Companies. Springer Gabler, Wiesbaden (with J. Grauberger).
Gen Z in a mental crisis. The New University (DNH), 2/2005, pp. 6-9 (with J. Staubach).
From Fridays for Future to Fast Fashion. markenartikel, No. 7, 2024, pp. 23-25.
Generative AI in Product Design: Investigating the effects of AI creatorship disclosure on consumer responses, in: PraxisWissen Marketing - German Journal of Marketing, No. 1, 2024, p. 103-123 (with J. Peter and M. Haupt).
Hitting the right tone – How consumers respond to humorous versus assertive and neutral appeals in climate-related advertising, Global Brand Conference, Edinburgh, 2024 (with M. Haupt and T. Hirzle).
How to say sorry on social media - A framework for effective corporate apologies, in: Marketing Review St. Gallen, No. 1, 2024, pp. 22–31 (with J. Staubach).
Marketing in the Metaverse - Exploring Marketing Opportunities and Potential Pitfalls, in: PraxisWissen Marketing - German Journal of Marketing, No. 1, 2023, p. 57-76 (with Ch. Beck).
Mere lip service or genuine commitment – how seriously does the younger generation take the issue of sustainability? planning&analysis, August 15, 2023 (with M. Haupt and M. Groß).
Consumer Responses To The Vaccination Campaign #TogetherAgainstCorona – The Role Of Reactance, Perceived Marginalization, and Multi-Brand Activism, in: Proceedings of the 2023 Academy of Marketing Science (AMS) World Marketing Congress, Canterbury, UK, 2023 (with M. Haupt and C. Sondermann).
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages, in: Journal of Product & Brand Management, 2023, https://doi.org/10.1108/JPBM-10-2022-4193">https://doi.org/10.1108/JPBM-10-2022-4193 (with M. Haupt, L. Marquardt, J, Graubner and A. Haas).
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism, in: Journal of Brand Management, 2023, https://doi.org/10.1057/s41262-023-00326-9 (with M. Haupt and M. Ohlwein).
Grateful and elevated or angry and contemptuous? The role of moral emotions in consumer responses to brand activism, in: Proceedings of the EMAC 2022 Annual Conference, Budapest, 2022 (with E. Esposito and M. Haupt).
When brands take a stance - Navigating emotional reactions to brand activism, in: Marketing Review St. Gallen, No. 2, 2022 (with M. Haupt).
Love is in the air! – What creates strong bonds between voice assistants and their users, in: Proceedings of the EMAC Regional Conference, Warsaw, 2021 (with N. Lukacs and M. Haupt).
Brands Taking a Stand – Consumer responses to ads that tackle gender stereotypes, in: Proceedings of the EMAC 2021 Annual Conference (online), Madrid, Spain, 2021 (with M. Haupt and C. Schacht).
Sharing Economy – Asymmetric effects between host and Airbnb in case of a service failure; in: Proceedings of the EMAC 2021 Annual Conference (online), Madrid, Spain, 2021 (with M. Haupt and L. Ehlers).
Customer Value of Shared Mobility Services - Comparing the main value drivers across two different sharing models and public transport, THM Hochschulschrift, 2021 (with M. Haupt and D. Schleuter).
Our teams
- office
- Major Controlling
- Major Digital Business
- Major Financial Services
- Major International Management
- Major Marketing
- Major Medium-Sized Companies & Entrepreneurship
- Major People Management
- Major Tax Consulting and Auditing
- Business Administration (B.Sc.)
- Business Administration-Sustainability Management (B.Sc.)
- Digital Business (M.Sc)
- Digital and International Marketing (M.Sc)
- People Management (M.Sc.)
- Management Control (M.Sc.)
- MBA