By appointment - please contact us via email stating your request.

Professorship for Business Administration with a Major in Logistics and Supply Chain Management

SPEAKING ENGAGEMENTS/CONFERENCE CHAIRS

Chair of the 28th Practice Forum of the Förderkreis Studium und Wirtschaft eV of the departement of Economics at the Technical University of Central Hesse on the topic "Digital Transformation: Real Opportunity or Tolerable Challenge", Gießen, January 22, 2025 (together with Prof. Dr. C. Leyh)

Fuchs, M (2023): Are your supply chains more robust today than in 2020?, Poster session at the meeting of researchers at THM with representatives from the regional member companies of Hessenmetall Mittelhessen, at the invitation of the THM Department “Research and Young Scientists”, Gießen, November 28, 2023

Fuchs, M., Löhr, B. (2023): International Supply Chain Risk Management from a Strategic and Operational Perspective, Presentation at the 5th Research Day of the Hessian Universities of Applied Sciences (HAWs), House of Logistics & Mobility (HOLM), Frankfurt am Main, November 24, 2023

Fuchs, M., Löhr, B. (2022): International Supply Chain Risk Management, Presentation at the Meeting of Hessian Universities of Applied Sciences (HAWs), House of Logistics & Mobility (HOLM), Frankfurt am Main, November 4, 2022

Fuchs, M. (2018): Case study – Process Digitalization in Global Supply Chain Management, presentation at the 12th Annual Corporate Process Management Congress, Berlin, January 23, 2018

Fuchs, M. (2015): Case study - Alignment of Project & Product Life Cycle Management Processes in a highly growing company, presentation at the 3rd Annual Medical Device 3P Forum of the European Business Conferences Group (EBCG), Berlin, October 6, 2015

Fuchs, M., M. Mengel (2013): Improving Forecast Accuracy through the Use of Exception-Based Sales Volume Planning, Presentation at the Supply Chain Network Dinner for the Process Industry of BT Consult GmbH, Bonn, November 21, 2013

Chair of the 7th Annual Conference on Corporate Process Management, Berlin, January 30th/31st, 2013

Fuchs, M. (2013): Cross-divisional, interdisciplinary and international process management, presentation at the 7th Annual Conference on Corporate Process Management, Berlin, January 30, 2013

Fuchs, M. (2011): The Savings Potential of Innovative Medical Technology, Presentation of the Droege & Comp./ medtech/ Spectaris/ ZVEI study series "Savings Potential of Innovative Medical Technology" to the Members of Parliament Birgitt Bender and Fritz Kuhn (both "The Greens") in Berlin, June 9, 2011

Fuchs, M., M. Kraft (2010): The savings potential of innovative medical technology, presentation at the Medica Vision Forum of the Federal Ministry of Education and Research, Spectaris, ZVEI, Düsseldorf, November 18, 2010

Fuchs, M. (2010): Specialization instead of mass market – how imaging and photographic technology companies secured their survival and what needs to be done now, presentation and moderation of a parliamentary evening of the management & member companies of Spectaris e. V. Imaging and Photographic Technology division with the State Secretary for Medium-Sized Companies of the Federal Ministry for Economic Affairs Ernst Burgbacher, Parliamentary Society Berlin, November 11, 2010

Kraft, M., M. Fuchs (2009): The savings potential of innovative medical technology, presentation at the Innovation Forum Medical Technology of the Federal Ministry of Education and Research, MFT, BVMed, Spectaris, ZVEI, Berlin, October 29, 2009

Fuchs, M. (2008): SweetFamily by Nordzucker – managing an international retail brand, Guest lecture as part of the Executive MBA in European Utility Management “Managing the Retail Business”, Jacobs University Bremen (JUB), Bremen, June 26, 2008

Fuchs, M. (2006): SweetFamily by Nordzucker - status quo of the international commodity brand 2 years after launch, guest lecture as part of the Executive MBA in European Utility Management "Energy Trading and Energy Retail", International University Bremen (IUB), Bremen, September 28, 2006

Fuchs, M. (2005): SweetFamily by Nordzucker – management of an international commodity brand, presentation as part of the Executive MBA in European Utility Management at the International University Bremen (IUB), Bremen, December 1, 2005

Fuchs, M. (2005): SweetFamily – International Brand Management of Household Sugar Products, Presentation at the Colloquium “Strategies, Concepts, Marketing Sugar” within the framework of the course “Module Sugar Production”, Institute for Sugar Beet Research (IfZ), Göttingen, November 8, 2005

Fuchs, M. (2005): Packaging design within the framework of the international brand relaunch SweetFamily by Nordzucker, presentation at the Euroforum conference “Packaging Design”, InterContinental Hotel Cologne, 16-18 February 2005

Fuchs, M. (2004): Brand management using the example of SweetFamily – the new international consumer brand of Nordzucker AG, Marketing workshop with the Hamburg Academy for Communication and Design, Uelzen, November 22, 2004

Fuchs, M. (2004): SweetFamily – the new international consumer brand of Nordzucker AG, presentation at the meeting of the Market Committee of the Federation of German Food and Drink Industries (BVE), Klein-Wanzleben, November 12, 2004

Fuchs, M. (2003): Sugar marketing for consumers and trading partners – strategies and concepts, presentation at the colloquium "Strategies, concepts, marketing of sugar" within the framework of the course "Module sugar production", Institute for Sugar Beet Research (IfZ), Göttingen, September 3, 2003

Fuchs, M. (2002): Introduction to the retail and wholesale industry in Germany, presentation given at the research meeting of the Giessen Association for Economic Studies on China at the Justus Liebig University Giessen e. V. and the Capital University of Economics and Business, Beijing, from July 29 to August 1, 2002 in Giessen, under the direction of Prof. Dr. Armin Bohnet, Chairman of the Board of the Giessen Association for Economic Studies on China at the Justus Liebig University Giessen e. V.

Fuchs, M. (2002): Enhancing consumers' brand extension acceptance by visual packaging design, presentation at the conference “Advances in visual brand communication”, Rauischholzhausen Castle, June 10-12, 2002, chaired by Prof. Dr. Franz-Rudolf Esch, Director of the Institute for Brand and Communication Research at Justus Liebig University Giessen, and Prof. Dr. John Rossiter, University of Wollongong, Australia.

PUBLICATIONS

Sames, G., K. Herrmann, A. Wagenknecht, M. Fuchs, D. Kamutzki (2025): Maturity Model of AI in Teaching: A Maturity Model for Mapping, Measuring and Setting Goals for the Use of AI in Universities, in: The President of the Technical University of Central Hesse (ed.) (2025): THM University Publications, Volume 34, Giessen

Löhr, B., M. Fuchs, G. Holthoff, A. Biehl (2024): How do we make companies crisis-proof? Uncertain times ahead – strengthening resilience by developing controller skills, in: Controller Magazine – Practical knowledge on Management Control , issue 4/2024, 49th year, pp. 76-81

Löhr, B., M. Fuchs (2023): "Black Swans" in International Supply Chains - Design Proposals for the Strategic Recording and Systematic Assessment of Supply Chain Risks, in: Controlling - Journal for Success-Oriented Management Control , December 2023, 6/2023, 35th Year, Publishers CH Beck/ Vahlen, Munich/ Frankfurt a. M., pp. 53-59 

Fuchs, M. (2023): Practical project - Business Consulting "Material Flow Intralogistics" at the Schunk Group, in: Technical University of Central Hesse - Dean's Office, departement of Economics (ed.) (2023): Studies & Practice - Journal of the departement of Economics, Issue No. 37/2023, Giessen, p. 24

Bähren, M., A. Bätzel, M. Fuchs, M. Kraft, CM Strothmann (2011): Dräger Medical GmbH: Dräger Zeus IE (Infinity Empowered) anesthesia system – A closed-loop analysis system for general and regional anesthesia, in: Droege & Comp., medtech, Spectaris, ZVEI (eds.) (2010): The savings potential of innovative medical technology in healthcare 2011, Berlin, 2011, pp. 3–8

Fuchs, M. (2010): Process innovations in healthcare – more important than ever, in: Droege & Comp., medtech, Spectaris, ZVEI (eds.) (2010): The savings potential of innovative medical technology in healthcare 2010, Berlin, 2010, pp. 23–26

Fuchs, M. (2010): Specialization instead of mass market – how the imaging and phototechnology companies secured their survival and what needs to be done now, in: Droege & Comp., Spectaris (eds.) (2010): The German Imaging and Phototechnology Industry 2010/2011, Berlin, 2010, pp. 5–14

Kraft, M., M. Fuchs (2009): The savings potential of innovative medical technology, http://www.innovationsforum medizintechnik.de/downloads/dokumentation_09/1415_studie_einsparpotenziale09.pdf

Fuchs, M., M. Rinderer (2007): Sweet Launch, in: Absatzwirtschaft, February 2007 issue, No. 2, 50th year, pp. 36-39

Dabrowska, D., M. Fuchs (2007): Polagra Food 2006, in: Akzente, February 2007, p. 27

Fuchs, M. (2006): Quick&Easy: Growth for SweetFamily from Nordzucker, in: Akzente, October 2006 issue, p. 27

Esch, F.-R., M. Fuchs, S. Bräutigam, J. Redler (2005): Conception and implementation of brand extensions, in: Esch, F.-R. (ed.) (2005): Modern Brand Management, 4th edition, Gabler Verlag, Wiesbaden, pp. 905-946

Fuchs, M. (2005): Packaging brand extensions correctly, in: MarketingJournal, May 2005, pp. 26-32

Rinderer, M., M. Fuchs (2004): Four countries – one brand, Nordzucker becomes SweetFamily, in: Akzente, November 2004 issue, p. 23

Fuchs, M. (2004): Packaging design for brand extensions, Deutscher Universitätsverlag, Wiesbaden

Esch, F.-R., M. Fuchs, S. Bräutigam, J. Redler (2001): Conception and implementation of brand extensions, in: Esch, F.-R. (ed.) (2001): Modern Brand Management, 3rd edition, Gabler Verlag, Wiesbaden, pp. 755-791

Esch, F.-R., M. Fuchs, S. Bräutigam (2000): Conception and implementation of brand extensions, in: Esch, F.-R. (ed.) (2000): Modern brand management, 2nd edition, Gabler Verlag, Wiesbaden, pp. 669-704

Esch, F.-R., M. Fuchs (1999): Conception and implementation of brand extensions, in: Esch, F.-R. (ed.) (1999): Modern brand management, 1st edition, Gabler Verlag, Wiesbaden, pp. 755-791

Esch, F.-R., T. Langner, M. Fuchs (1998): Design of Electronic Malls, in: Trommsdorff, V. (ed.) (1998): Retail Research 1998/99, Gabler Verlag, Wiesbaden, pp. 183–205