Content and objectives

 Digital Business deals with the use of data, information, and knowledge to support business value creation and service delivery. It also encompasses the information technology (IT) systems necessary for their automated processing. The range of applications is very broad: it extends from supporting existing business processes (e.g., in e-commerce) and digitizing production (e.g., in the context of Industry 4.0) to purely data-driven business models (e.g., search engines and social media).
Within theMajor, students acquire an in-depth understanding and the necessary skills to work successfully in this multifaceted field. The curriculum clearly emphasizes practical application and business benefits.
Furthermore, thisMajor interdisciplinary and can be easily combined with all othermajors.

Structure of the majors s

Recommended elective modules

Standard software for finance and controlling (400)

Current topics in business informatics (711)

Entrepreneurship (441)

Development of modern software systems (721)

Career prospects

Digitalization in business is progressing rapidly. Many companies lack the necessary qualified personnel. The Digital Business Major prepares you for diverse tasks within companies that are related to digitalization. Digitalization is taking place in virtually all areas of business.

Here are some examples of possible tasks:

Positions as specialists and especially as managers,
classic IT functions (business analyst, consultant, data manager, service manager, project manager, IT manager, CIO)
, digital economy (e-commerce shop manager, customer success manager),
project manager in the field of digitization and digital transformation