Content and objectives

Strategic and operational marketing, brand management, sales management, digital marketing, and the use of market research to build and maintain a sustainable competitive advantage are all part of the marketing Major .

• They learn a lot about the psychology and the human purchasing decision process - because only those who know their customers well can operate successfully in the market and, for example, create good advertising videos.
• Promoting analytical, networked and creative thinking through case studies, negotiations and projects such as designing an app or website leads to the further development of your social and application skills.
• You will also acquire in-depth knowledge of current developments in B2B and B2C marketing, especially the customer journey and social media

Structure of the majors s

Recommended elective modules

Career prospects

Our students are qualified to take on marketing and sales roles in companies and organizations across various industries. Career entry points include positions such as Key Account Manager in a B2B company, Brand Manager in the consumer goods industry, Market Researcher at an agency, or Trainee in online marketing. Graduates with expertise in digital marketing are currently in high demand!