Professor Dr. Raphaël Johannknecht

 1. What course do you teach?

I Teach Sales Engineering and Project Management, with a Focus on How Sales Works in an International B2B Environment. A key theme in my teaching and research is cognitive agility - the ability to think and act flexibly in complex situation. It's important to me that Students not only Only Learn Theory but so how to Apply IT in Real Business Contexts. I use case studies, Practical Exercises and Interactive Discussions to Bring the Content to Life.

2. What what your professional background before teaching?

Before Entering Academia, I Spent More Than 20 Years at the Bosch Group - Mainly in International Key Account Management. I Worked Closely with Customers Across Asia, Later Supported the Executive Board Member for Sales And Eventual Took On Global Responsibility for Sales & Marketing In One of the Company's Business Divisions (OES). Alongside this, I regularly collaborated with universities and supervised research projects. Over time, that led me into teaching. Since 2018, I've been a Professor and I Really Enjoy Combining Academic Work with Practical Industry Experience.

3. What Initally Drew You To The Field of Marketing, and Specifically to Digital and International Marketing?

What has always fascinated me is how to make complex technical solutions understandable and relevant to differ Customers - Especialy Across Cultures and Countries. That's where sales and marketing come into play. For me, it's not about glossy advertising, but about listening, understanding real customer needs and offering meaningful solutions. Digital Tools Have Opened Up Completely New Ways To Do That - Faster, More Targeted and More Effectical Than Ever Before.

4. Beyond the Academic Topics, What's One Key Life Skill Or Piece of Advice You Hope Students Take Away from your Courses?

Stay Curious and Open. In Both Business and Life, Things Rarely GO as Planned. The People Who Thrive Are Often Those Who Can Adapt, Reflect, and Work Well With Others. Of Course, Knowledge Matters - But Your Mindset, How You Deal With Change and How You Treat Others is What Really Makes The Difference Over Time.

Professor Dr. Simon Kiesel

Prof. Dr. Simon Kiesel teaches basics in digital marketing and many modules of the Major Digital Marketing.

Discover the publications of Prof. Dr. Simon Kiesel here.

Professor Dr. Nils Madeja

Prof. Nils Madeja represents the departement of Economic Affairs Digital Business and heads the Master study program of the same name. He is an expert in digital business models and processes, digitization and digital transformation as well as digital entrepreneurship and venture capital. In the marketing master, he teaches the "Digital Business Models" module in the digital marketing Major .

Professor Dr. Juliane Staubach

Ms. Prof. Dr. Juliane Staubach teaches the modules of international sales management, international marketing as well as digital brand management and communication.

Discover the publications of Prof. Dr. Juliane Staubach here.

Professor Dr. Stefanie Wannow (Head of Study Program)

Prof. Dr. Stefanie Wannow teaches statistical analysis of consumer and user data, intercultural consumer behavior, and the module Selected International Marketing and Management Topics.

Discover the publications of Prof. Dr. Stefanie Wannow here.

Which majors can I choose during my studies and what do they contain?

In the second semester, students choose between twomajors:
Digital Marketing and International Marketing. Both majors include a practice-oriented social media/digital marketing project in which students design and manage the online presence of real projects from companies or associations.

• Digital marketing:

This Major focuses on the digital brand appearance of companies. The students work on practical projects in cooperation with companies and implement digital marketing strategies in a targeted manner.

The language of teaching in this Major is mostly German.

• International Marketing:

This Major focuses on international understanding of the market. Students deal with intercultural consumer behavior and train, for example, negotiating talks in an international context.

The lessons in this major take place in English.

Further information on the module content can be found in the module manual.

Until when can I submit my bachelor certificate?

After enrolling in the program, the bachelor's degree certificate can be by the enrollment deadline.submitted

Please note the admission requirements. Individual arrangements are possible upon request. Please contact our study coordinator, Tamara Herrmann,.

How does the master thesis work and what support is there?

A A thesis seminar (3 CRP) is mandatoryThis seminar prepares for the master's thesis and makes it easier to get started with scientific work. before the master thesis. .

Each master's thesis is individually supervised – in close collaboration with a professor from the university. Students choose their own topic and select a suitable supervisor. Our professors provide support and guidance throughout the entire process.

The Master's thesis is worth 27 credit points (CP). Prior to registration, a mandatory proposal must be successfully completed; this is offered four times a year. Official registration for the Master's thesis takes place after successful completion of the proposal. The processing time for the Master's thesis is 16 weeks.

It is also possible to write the master's thesis in cooperation with a company . Students should take the initiative to establish contact with a suitable company.

Note: An existing working student or internship position can be converted into a master's thesis position – this offers a good opportunity to combine theory and practice in a meaningful way. In addition, attractive job offers regularly arise here, which facilitate the transition into professional life.

Is it possible to start the program in the summer semester?

No, starting your studies in the summer semester is in the following winter semesterstudy program and complete it in three semesters. 

Please contact our study program coordinator Tamara Herrmann.

Are there retake dates for exams?

Yes, during the regular exam period at the end of each semester, it is possible to retake exams from the previous semester.

The registration for retake exams is made by email via the master secretariat. You will be informed in good time about the exact registration procedure.

What is the parking situation like on the Giessen campus?

THM has a parking garage in the immediate vicinity of the lecture halls of the study programwith a valid . Entry is free student ID .

In addition, there are sufficient paid parking spaces and other parking facilities in surrounding residential areas.

Alternatively, the Gießen campus is very easily accessible by public transport. The Nextbike rental system can also be used conveniently – THM students ride for up to 45 minutes free of charge per rental and can rent up to two bicycles at the same time

Further information on how to get to the Gießen campus by car or public transport can be found here.

Why should I study in Gießen?

Gießen is a living student city with an open and joint atmosphere. Together with fellow students, you can not only study well here, but also enjoy your free time - for example when relaxing on the Lahnwiesen or at the Schwanenteich, popular meeting points in nature.

In addition, students benefit from many free offers from the AStA of the THM. These include:

• Rental bikes: Free to use for up to 45 minutes within the city

• Theatre tickets: Available free of charge from three days before the performance

• Outdoor swimming pool entry: Free access for students

Beyond that, Gießen has a lot to offer: At the WiWi championships, students compete against other university teams, and the City Without a Sea Festival regularly brings well-known bands and a great atmosphere to the city.

You can find an overview of all offers and further information here.