Digital Business (M.Sc.)

 Welcome to the Digital Business Master's program!

The comprehensive Master's study program for your versatile career in the digital sector.

Degree Master of Science Digital Business
Duration of study 3 semesters (or 4 semesters for a 180 ECTS Bachelor's degree)
Beginn Summer semester
Language of instruction German (approximately 80 percent) and English
Semester abroad optional (usually in the 4th semester)
Double degree  with an M.Sc. in Business Analytics at Edinburgh Napier University in the 4th semester (fees :  £  6445 , as of November 2025, with scholarship opportunity)
Features Small group sizes, strong application focus, lecturers with several years of practical experience in companies, generalist orientation, full-time, on-campus study in Giessen, possible double degree 

5 reasons to study the M.Sc. Digital Business:

  • Gain a broad base of expertise at the interface between business administration and IT.
  • Study current and application-oriented content on Big Data, Business Intelligence, Change Management, digital business models, Digital Entrepreneurship, Start-ups, Digital Marketing, Industry 4.0 and artificial intelligence.
  • Benefit from the many years of practical experience of the instructors.
  • Optionally, you can obtain a Double Degree : M.Sc. Business Analytics at Edinburgh Napier University. 
  • After successfully completing your studies, you can choose from numerous career opportunities.

Contact us for your questions and individual advice:

Tamara Herrmann ( study program coordinator ), T: +49 (0)641 309-2760, This email address is being protected from spam bots! To display JavaScript must be turned on!

 

Study content

In the Master's program in Digital Business, you will learn how companies...

  • shape their digital business with new digital activities
  • managing the cross-functional impact of digital transformation,
  • successfully digitize their business models.

Important: Flexible formats to suit module content: Some modules take place as concentrated block courses during the "lecture-free period," and exam periods are also scheduled stress-free outside of lecture time. See also the current schedule for course times starting in the summer semester of 2026 for the M.Sc. Digital Business program .


Career prospects

Our application-oriented Masterstudy program in Digital Business successfully opens doors to the professional world for you. From internshipsand Master's theses in cooperation with companies to your first job, we support you every step of the way. Our students and graduates have gained practical experience in a wide range of sectors, from startups and consulting firms to industry and retail. Here are a few examples of companies: Adesso, Bosch Group, Cocus, Coty Beauty, Deloitte, Fabrik 19, FarmTiger, Frankonia, Henkel Freixenet, Helloprint, Körber Supply Chain, KPMG, Lidl, Mercedes-Benz, Merz Consumer Care, Milch & Zucker, Porsche, PwC, Viessmann, Weber Maschinenbau, and Wisag.

of positions and fields of activity with this Master's degree include:

  • Digital Transformation Consultant
  • Business Intelligence Consultant
  • Data Analyst
  • (Digital) Business Development Manager
  • Digital Service Manager
  • Project Manager Digital Business
  • Chief Digital Officer
  • Venture capital investor
  • uv m

Starting salaries for 65 percent of our graduates range from €50,000 to €70,000 per year (alumni survey, January 2023). Here you will find an overview of where and how our alumni have launched their careers so far: companies and positions.

 

Target audience

 The Master's program in Digital Business is perfect for you if you...

  • to be enthusiastic about digital transformation,
  • possess basic knowledge of operational contexts,
  • are interested in business administration and IT topics,
  • If you would like to learn more about current topics such as AI, Big Data, Industry 4.0 and Change Management,
  • Enjoy numerous group and project work in interdisciplinary teams and
  • to pursue a future-proof career.

 

Application

Application period for German Bachelor's degrees December 1st to March 1st (for the summer semester) via the THM E-Campus
Application period for international bachelor's degrees

From October 1st to January 15th (for the summer semester) via the uni-assist online portal

The required German language skills can be found here.

 

Semester abroad and internship

Students with a six-semester Bachelor's degree can earn up to 30 ECTS credits, for example, through a semester abroad or an internship. Students with a 210 ECTS Bachelor's degree can also choose an additional voluntary semester abroad. Further details can be found here.

 

Testimonials: Students and alumni of the M.Sc. Digital Business

 

Slide 1
Image is not available

"Overall, the Master's program in Digital Business has helped me grow not only professionally but also personally. (...) The practical focus of the program helped me to apply my knowledge directly in the professional world. My studies enabled me to better define my professional Major . I quickly realized that the 'Applied Logistics' module particularly interested me, and I was convinced that it would lead me to become an SAP Consultant."

Paulina Büttgen
M.Sc. Digital Business, graduated 2023
previous arrow
next arrow

Videos: Students talk about the Master's study program and more

 

important links