Digital and International Marketing (M.Sc.)

Welcome to the Master Digital and International Marketing!

Are you looking for a marketing degree that combines the megatrends of digitalization and globalization? Then the Master Digital and International Marketing is just right for you!

Social media, smartphones and new technologies have dramatically changed our information, communication and ultimately consumer behavior. Due to globalization, companies today also face dynamic international competition.

Learn how to meet these trends and challenges with modern marketing approaches and the right tools in our Marketing Master.

Subscribe to our newsletter to not miss any information about the application process and study start:

Online Info Sessions about the Program and the Application Procedure:

  • Thursday, April 25, 6 to 7 p.m.
  • Wednesday, May 22, 6 to 7 p.m.
  • Wednesday, June 19, 6 to 7 p.m.
  • Thursday, July 18, 6 to 7 p.m.
  • Thursday,August 22, 6 to 7 p.m.

Zoom-Link for all info sessions: https://thm-de.zoom-x.de/j/61141245050?pwd=YTNrbmFVTVVFTEFkZzNJY2dEU05Ydz09

Kenncode: 355323

If you have any questions or would like individual advice, please contact the course coordinator, Ms. Feierabend::
T: 0641 309-2707, Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!, www.thm.de/w/dima

To get a quick overview of the program, we prepared a video for you with the most important information:

 

Six good reasons for the Master Digital and International Marketing:


  • Application-oriented teaching of digital marketing strategies and tools
  • Study in English and German
  • Flexible study through choice of major and digital learning elements
  • High practical orientation through projects and case studies
  • Optional double degree with Napier University in Edinburgh
  • Study in a personal atmosphere in a real student city

 

Study contents in the DIMA feature the lastest and most relevant information in a mix of theoretical and practical modules our students have fantastic opportunities on the job market and can take on leading management positions in international businesses How to apply for the master in digital and international marketing (DIMA)
Study Contents
Career Prospects
Target Group, 
Application, & Fees
Students of the DIMA can spend a semester abroad e.g. at one of our partner universites or do an  internship program How to write the master Thesis Student references about the master digital and international marketing
Semester abroad
and internship
Thesis Testimonials
Important links for the DIMA
Important Links

 Study contents in the DIMA feature the lastest and most relevant information in a mix of theoretical and practical modules

Study Contents

In the Master Digital and International Marketing you will learn how companies ...

  • best reach their target groups through tailored content and suitable channels,
  • make optimal use of digital technologies and platforms,
  • successfully work international markets,
  • use marketing, market research and analysis tools in a target-oriented manner and
  • how cultural differences affect effective brand management, sales and communication.

After a first joint bilingual semester, which covers central contents of international and digital marketing as well as market research and strategic management, you can choose between two specializations in the 2nd semester. All modules in the International Marketing major are taught in English; in the Digital Marketing major, German-language modules predominate in the 2nd semester.

The Master's thesis usually follows in the 3rd semester. If you have only studied six semesters in your Bachelor's degree, you need to first complete a semester abroad, a practical phase or additional modules and then write your thesis in the 4th semester. All other students also have this option on a voluntary basis.

 

Real life project partners in the Digital and International Marketing master include Lego, Hornbach, Volksbank Mittelhessen, IKEA, and more.

Real Marketing Projects with Outstanding Partners

In modules such as International Marketing Research or Social Media/Digital Marketing, our students work on extensive real-life projects in cooperation with great companies. In the past our students have successfully worked on projects with IKEA, Volksbank Mittelhessen, Hornbach, Lego, and many more.

Students of the DIMA have fantastic opportunities on the job market and can take on leading management positions in international businesses

Career Prospects

With the master's degree, you can pursue a career in a variety of functions and industries. Our graduates often work

  • in digital marketing (e.g. as digital marketing or social media manager),
  • in product and brand management (e.g. as brand manager),
  • in sales and business development (e.g. as a key account manager),
  • at internationally active companies (e.g. Cosnova, Ferrero, Fresenius, Samsung),
  • in e-commerce or for online and social media companies (e.g. mymuesli, TikTok, Westwing),
  • in marketing, advertising and media agencies (e.g. SYZYGY) and
  • for software and technology providers (e.g. SAP).

 

How to apply for the master in digital and international marketing (DIMA)

Target Group, Application & Fees

 The Marketing Master is just right for you if you...

  • have a great deal of enthusiasm for marketing,
  • have a first degree in business administration or a related course of study with a business administration component (at least 50 percent),
  • would like to further improve your - already good - English skills,
  • are interested in digital transformation and different cultures,
  • are interested in a creative and at the same time analytical course of study with a lot of practical relevance, and
  • enjoy project and team work - also in international teams.

The application for the winter semester 23/24 is possible from 01.06.2023 via the THM E-Campus. International students can already apply from 01.04.2023 via Uni-Assist.

Please note: You can already apply with your grade summary/transript of records before your official graduation! The bachelor certificate can be submitted later until September 30.

You can find more information about the application here. If you have any questions Rieke Feierabend will be happy to help you.

As a state university, we only charge a semester fee for domestic students as well as for all international students. For the coming winter term of 2023/2024, the semester fee is €291.55. With the semester fee, you will also automatically receive your semester ticket - a permanent ticket for the entire semester for all types of public transport throughout the state of Hesse. The costs for this are already included in the semester fee. 

For foreign students: You will also have to pay a one-off application fee of €75.00 when you apply. Please also note the visa fees and the proof of sufficient financial resources required for your visa. Generally, you must be able to prove that you have at least €934,00 available per month (you must provide proof at the time you apply for your visa). For the first semester that would be a minimum of €5,604.00.

You can find more information on the website of the THM International Office: https://www.thm.de/site/international.html 

Ms. Shila Monasterios will be happy to answer any questions you may have about the application process and the fees for international students:

Phone: +49 641 3091329

Email: Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

 Students of the DIMA can spend a semester abroad e.g. at one of our partner universites or do an  internship program

Semester Abroad and Internship

THM Business School is a member of a network of partner universities in Europe (e.g. UK, Denmark, France, Spain) and overseas (USA, Australia) and will do its best to provide you with an exciting study abroad experience. Our students also have the opportunity to earn a double degree at THM and Edinburgh Napier University.

 

You can find out more about studying abroad during your studies here. Our study abroad coordinator Heike Siebert will gladly assist you with questions about options, financing possibilities, organizational matters and other concerns. A list of our partner universities is avaibable here.

 

Instead of a semester abroad, you can also do an internship of at least four months. Further information on formalities (e.g. documents to be submitted and internship report) can be obtained from Frau Feierabend.

How to write the master Thesis

Thesis

In your Master's thesis, you will work on current and practically relevant marketing and sales topics. The theses usually contain an empirical part and can be written in cooperation with a company. The high quality of the theses is also reflected in the fact that some work results have already been presented at international conferences (example 1: Markenaktivismus) or published in marketing journals (example 2: Influencer Marketing).

Current topics (in the "old" MSc. International Marketing) are e.g.

  • Storytelling in social media
  • Marketing in the metaverse
  • Sustainable consumer behavior
  • Diversity Marketing
  • Chatbots
  • ... and much more!

You can find more information on the thesis and the thesis seminar in Moodle.

 

Introducing our professors and lecturers of the master in digital and international marketing: Professor Jan Freidank, Professor Simon Kiesel, Professor Stefanie Wannow, Professor Juliane Staubach, Martin Haupt

Introducing our Lecturers

You would like to know more about the people who are teaching this degree? You are welcomed to find out more through the following indtroduction videos of our friendly lecturer team.

Student references about the master digital and international marketing

Testimonials

Further information about the DIMA

Important Links