The MA course at the THM (Technische Hochschule Mittelhessen - University of Applied Sciences), formerly known as FH Giessen-Friedberg, is designed to qualify students for leading positions in international enterprises. In addition to the core subjects, which deal specifically with developing skills in international marketing, digital marketing and sales, one of the key assets of the program is its focus on strategic/change management decisions.

The following video was a students-project of a previous MAIM course.

working smallThe MA course is a full time consecutive study program. In line with the concept of “applied sciences”, teaching takes place in small groups and academic staff are selected with special reference to their professional experience.

The program attaches great importance to improving general analytical techniques and intercultural competences. 

The student mix is international and the language of instruction is English. Additionaly students have the possibility to achieve a double degree in cooperation with the Edinburgh Napier University (UK).

This program was one of the first Master programs in Business Administration which successfully passed the official German accreditation procedures newly established in spring 2000. It was successfully reaccredited.


As further practical insights, we offer seminars and forums with external speakers from advanced business firms. One example is the Praxisforum, where the CEO of an online marketing agency (ONMA) shared the current status in the e-business.